B2B Marketing Zone

Don’t Panic! How to Handle a Social Media Marketing Crisis

Social media is a great way to rub virtual shoulders with potential and actual customers. But some marketers are hesitant to dive in. That’s understandable; social can be intimidating, and extremely unpredictable. Things happen fast –especially on channels like Twitter

How to Build Your Twitter Following (for Free)

Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. Buying cheap followers is even

The Word Of The Year Is a #Hashtag

The American Dialect Society, founded in 1889, is dedicated to the study of the English language as practiced in North America, and of the other languages or dialects that influence it (or are influenced by it). Its website describes its

Ready, Set, Tweet! Twitter Basics for B2B Marketers

Are you spending time on Twitter? I don’t mean reading everyone else’s posts. I’m talking about actually engaging with people, posting relevant tweets with images and calls to action, favoriting, reweeting, and following like-minded marketers and relevant companies. Because if you’re

Tips and Tricks for Using Hashtags on Social Media Sites

Hashtags have become an integral part of social media. They’re used on every major social media site except LinkedIn, and they’re also used on many smaller social sites, like Vine. If you’ve been limiting your hashtag use to Twitter, it’s

How to Use Hashtags on Twitter With #Confidence

I tried to explain Twitter to my father over the Christmas holiday. He’s 78. He particularly wanted to know what a hashtag is. So I started talking about how the pound symbol always precedes a hashtag and he interrupted: “They’re