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10 People You Should Follow on Twitter if You’re in Marketing


Twitter is a great source of serendipitous learning – if you know where to look. Here are ten fonts of wisdom to follow…
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Why You Should Consider Using Twitter for B2B Leads


Learn the tips and tricks for generating leads through twitter, featuring an interview with Act-On sales rep Brad Osterhout who scored big when…
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Don’t Panic! How to Handle a Social Media Marketing Crisis


Social media is a great way to rub virtual shoulders with potential and actual customers. But some marketers are hesitant to dive in.…
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How to Build Your Twitter Following (for Free)


Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create…
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The Word Of The Year Is a #Hashtag


The American Dialect Society, founded in 1889, is dedicated to the study of the English language as practiced in North America, and of…
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Ready, Set, Tweet! Twitter Basics for B2B Marketers


Are you spending time on Twitter? I don’t mean reading everyone else’s posts. I’m talking about actually engaging with people, posting relevant tweets…
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Tips and Tricks for Using Hashtags on Social Media Sites


Hashtags have become an integral part of social media. They’re used on every major social media site except LinkedIn, and they’re also used…
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How to Use Hashtags on Twitter With #Confidence


I tried to explain Twitter to my father over the Christmas holiday. He’s 78. He particularly wanted to know what a hashtag is.…
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How to Know Which Hashtags to Use in Your Social Media Posts


So you’re all ready to launch a bunch of tweets to promote your newest piece of content. You’ve got a great headline, an…
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Why Social Selling is Like Dating: How to Find a Relationship that Works


This might sound a little crazy, but I think it’s true: Social selling is a lot like dating. Think about it. One of…