B2B Marketing Zone

Earned Media: What It Is & Why You Want More of It

You may have heard that marketing nirvana lies in finding the perfect balance of owned, earned and paid media. No doubt you’ve mastered the owned and paid parts; you’ve got a website brimming with useful content and you’re smart and

5 Ways Mobile Marketing is Affecting Social Media

How often do you check social media on your phone? In fact, when was the last time you even got through an entire day without your i-enabled device or Android-powered gadget? If you’re like most people, it’s quite hard – if not

5 Myths of Social Media Marketing

Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? B2B social media has gotten a bad rap in the marketing community,

15 Ways to Synchronize Social Media and Email Marketing

Social media and email marketing are two of the most widely used digital marketing tactics. They’ve both had their ups and downs over the years, and been subject to wild speculations, but they’re still here and still performing. People will just