B2B Marketing Zone

The ROI of Influencer Marketing

What does it mean to be an influencer marketing company? And, furthermore, can the value and impact of influencers be measured? It’s a topic many businesses grapple with as they work to keep up with – and strategically harness –

Big Data: What Do Marketers Need to Know?

When I first heard the phrase “big data,” I thought about the early computers, those Frankensteinian behemoths that helped change the world. The picture below (circa 1945) is the Electronic Numerical Integrator And Computer (ENIAC), the first general-purpose electronic digital