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The ROI of Influencer Marketing


What does it mean to be an influencer marketing company? And, furthermore, can the value and impact of influencers be measured? It’s a…
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Big Data: What Do Marketers Need to Know?


When I first heard the phrase “big data,” I thought about the early computers, those Frankensteinian behemoths that helped change the world. The…
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Mission Impossible? Measuring the ROI of Social Media as Part of B2B Marketing Strategy


It’s a challenging, but common question asked today by B2B marketers: how do I quantify the value of social media engagement? In fact,…
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Do You Know How Your Online Marketing Stacks Up to Your Competitors? Get Insight!


You know and we know that social media and web presence are critical elements of today’s marketing strategies. We also understand that it’s…