B2B Marketing Zone

5 Myths of Social Media Marketing

Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? B2B social media has gotten a bad rap in the marketing community,

6 Things You Could Do Right with Facebook Ads

This blog post was originally posted on GoChime as “6 Things You’re Doing Wrong with Facebook Ads.” We liked it so much we wanted to share it with you, so here it is, thanks to Brian Falk. There’s a lot

Don’t Panic! How to Handle a Social Media Marketing Crisis

Social media is a great way to rub virtual shoulders with potential and actual customers. But some marketers are hesitant to dive in. That’s understandable; social can be intimidating, and extremely unpredictable. Things happen fast –especially on channels like Twitter

Seriously Smart SiriusDecisions Takeaways

Editor’s Note: Our Girl in Nashville (aka Paige Musto, our corporate communications director) is at the Grand Ole Opry attending the SiriusDecisions 2015 Summit. Here are a few of the choice bits she’s heard this week:   Tony Jaros, SVP and

How to Build Your Twitter Following (for Free)

Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. Buying cheap followers is even

The Word Of The Year Is a #Hashtag

The American Dialect Society, founded in 1889, is dedicated to the study of the English language as practiced in North America, and of the other languages or dialects that influence it (or are influenced by it). Its website describes its