5 Myths of Social Media Marketing

Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? B2B social media has gotten a bad rap in the marketing community,

Seriously Smart SiriusDecisions Takeaways

Editor’s Note: Our Girl in Nashville (aka Paige Musto, our corporate communications director) is at the Grand Ole Opry attending the SiriusDecisions 2015 Summit. Here are a few of the choice bits she’s heard this week:   Tony Jaros, SVP and

The Word Of The Year Is a #Hashtag

The American Dialect Society, founded in 1889, is dedicated to the study of the English language as practiced in North America, and of the other languages or dialects that influence it (or are influenced by it). Its website describes its

Ready, Set, Tweet! Twitter Basics for B2B Marketers

Are you spending time on Twitter? I don’t mean reading everyone else’s posts. I’m talking about actually engaging with people, posting relevant tweets with images and calls to action, favoriting, reweeting, and following like-minded marketers and relevant companies. Because if you’re