B2B Marketing Zone

10 Simple SEO Basics for Better Rankings

Search engine optimization has a bad rep. Too many people think it’s hard… inscrutable… too much smoke and mirrors to ever understand. Bupkis! Good SEO isn’t hard. It’s got a proven list of best practices. Most of them are easy

17 Realistic Ways to Get More Website Traffic

Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic

Search Ranking Factors: 2015 and Beyond

How do search engines rank web pages? It’s that all-important question on the minds of business owners around the globe. Many think there’s an elusive (or illusive) secret formula for ranking pages; pure speculation abounds. And more confusing yet is

How to Perform an Onsite SEO Audit Part 5: Rinse & Repeat

The final step to a successful onsite SEO audit is to develop the process to repeat what you’ve done. In our prior posts we’ve shared how to conduct research, do the analysis, take action, and improve. Today we’ll finish up

How to Perform an Onsite Audit for SEO, Part 4: Improvement

The next article in our five-part series on how to conduct an onsite SEO audit will focus on that ever-important, and sometimes forgotten, step of improvement. Identifying, fixing and monitoring the progress of your organic search visibility must be a

How to Get a Bigger Bang from Your Press Releases

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Consider Michael Jordan’s famous, two-word fax announcing his return to basketball in 1995, as relayed by his agent, David Falk: …