B2B Marketing Zone

Small Business Saturday Drives Local Traffic To Your Door

Local businesses are not getting the love they deserve. Particularly when we’re busy and harried and frazzled. Like during the holidays. Ask anyone – me included – and they’ll most likely wax affectionate about their town’s quaint mom-and-pop shops with

Marketing Must Master Its Own Technology

Not long ago, marketers just marketed, which is the backbone of any business. They were responsible for advertising, content, branding, targeting, direct mail, positioning, lead generation and so on. All these are programs that keep a company’s products and services

2013’s Best Opportunities Will Come Through Digital Engagement

Gleanster Research has just issued “The New Rules of Digital Engagement,” a report chronicling lessons learned from 2012 and offering solid advice for 2013. Among the findings: Online marketing rocks. In 2012, 89% of Top Performers* ranked online marketing channels as

7 Key Marketing Tactics to Integrate

“Integration is the glue that gives the marketing team access to intelligence about what’s going on in the market, and the ability to communicate efficiently across a variety of channels.” So says Andrew Gaffney of Demand Gen Report in the

Online Video Marketing: Why Video, Why Now?

In a recent Target Marketing webinar sponsored by Act-On Software, the Online Marketing Deep Dive blog’s Perry Alexander and Gary Hennerberg discussed how businesses can deploy online video for effective direct marketing. Why Video, Why Now? According to Perry, there

Selling Marketing Automation To Your Boss

Over on the Heinz Marketing blog, Matt Heinz posted a recent online discussion (sponsored by Act-On) titled “How to sell marketing automation to your boss.” Craig Rosenberg of Funnelholic moderated the discussion and Matt, Carlos Hidalgo and Steve Gershik participated.