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Small Business Saturday Drives Local Traffic To Your Door


Local businesses are not getting the love they deserve. Particularly when we’re busy and harried and frazzled. Like during the holidays. Ask anyone…
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Marketing Must Master Its Own Technology


Not long ago, marketers just marketed, which is the backbone of any business. They were responsible for advertising, content, branding, targeting, direct mail,…
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2013’s Best Opportunities Will Come Through Digital Engagement


Gleanster Research has just issued “The New Rules of Digital Engagement,” a report chronicling lessons learned from 2012 and offering solid advice for…
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7 Key Marketing Tactics to Integrate


“Integration is the glue that gives the marketing team access to intelligence about what’s going on in the market, and the ability to…
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Successful SMB Habit #3: Execute Highly Optimized, Multi-Channel Campaigns


In the recent Forrester Consulting study that Act-On commissioned, small and medium-businesses across the US were asked they were adapting their marketing strategies…
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Successful SMB Habit #1: Emphasizing Online Over Offline Marketing Strategies:


Recently, Act-On Software commissioned Forrester Consulting to survey small and medium-sized businesses across the US. The goal: To determine exactly how SMBs in…
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Online Video Marketing: Why Video, Why Now?


In a recent Target Marketing webinar sponsored by Act-On Software, the Online Marketing Deep Dive blog’s Perry Alexander and Gary Hennerberg discussed how…
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Selling Marketing Automation To Your Boss


Over on the Heinz Marketing blog, Matt Heinz posted a recent online discussion (sponsored by Act-On) titled “How to sell marketing automation to…
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SEO 101, Part 1: Search, So They Will Find


This is the first of a 5-part series Over the last 12 years, there’s been a massive amount of content written about Search…
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The Top Ten MUST-Dos in the Ever-Changing World of SEO


Well-executed search engine optimization (SEO) can be a prime generator of highly qualified leads. Recent changes in search engine algorithms (such as Google’s…