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Buck the Trend: Three Keys to Better Email Response


Email marketers know that even small incremental increases in response rates can provide exponentially better results. However, in a recent survey that Ascend2…
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How To Create Mobile Email That’s Friendly


The reports of email’s death have been greatly exaggerated.* In reality, email remains the most potent tool in the marketer’s arsenal:  The DMA…
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Mobile-Friendly Email: Trends and Best Practices


42% of the emails opened in January 2013 were opened on mobile devices. 33% were opened in a program installed on a desktop…