B2B Marketing Zone

How to Apply Lifecycle Marketing for Your Agency Clients

“’If you fail to plan, you are planning to fail” … boy, did Ben Franklin get that one right. Let’s face it, agencies don’t have it easy. Managing marketing campaigns for multiple clients is a balancing act in itself. Serving

8 Tips and a Few More Resources for Holiday Marketing

November has arrived and the holiday season is officially upon us. Seven more weeks until Christmas and just a short few weeks until Thanksgiving. As marketers or business owners there often are two camps around the holidays: stressed and incredibly

Treats or Tricks? 13 Timeless Marketing Horrors

Marketing can be a high-wire act. Multi-tasking can turn into juggling, and the stakes have a way of going up all the time. Maybe that’s why it’s such a thrill when things go well. When customers are happy, revenue is

How Do I Prepare for Marketing Automation?

We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption was in 2004. VentureBeat reported just last year that only about 3% of non-tech companies have adopted marketing

5 Email Marketing Tips for Nonprofit Organizations

Asking for money isn’t easy, especially when you’re not providing a product or service in return. That’s why marketers working for nonprofit organizations face their own unique challenges when it comes to putting together effective email campaigns. How can you

Fun with Mnemonics: Set SMART Marketing Goals

Ready, Set, GOAL! Yes, new technologies have changed the face of marketing over recent years (and wildly expanded the possibilities). But regardless of the new tools available to us, essential marketing strategies are still the same whether the tactic is

9 Email Marketing Best Practices to Explode Your ROI

Email is the smart marketer’s secret weapon. Despite all the rumors about it being boring or dead, email marketing quietly remains the powerful engine that drives most successful marketing campaigns today. There are dozens of studies and stats touting email’s