How Do I Prepare for Marketing Automation?

We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption was in 2004. VentureBeat reported just last year that only about 3% of non-tech companies have adopted marketing

5 Email Marketing Tips for Nonprofit Organizations

Asking for money isn’t easy, especially when you’re not providing a product or service in return. That’s why marketers working for nonprofit organizations face their own unique challenges when it comes to putting together effective email campaigns. How can you

Fun with Mnemonics: Set SMART Marketing Goals

Ready, Set, GOAL! Yes, new technologies have changed the face of marketing over recent years (and wildly expanded the possibilities). But regardless of the new tools available to us, essential marketing strategies are still the same whether the tactic is

9 Email Marketing Best Practices to Explode Your ROI

Email is the smart marketer’s secret weapon. Despite all the rumors about it being boring or dead, email marketing quietly remains the powerful engine that drives most successful marketing campaigns today. There are dozens of studies and stats touting email’s

Simply Put: Simplicity Is a Strategy

“…A condition of complete simplicity (Costing not less than everything) …” That’s a line from a T.S. Eliot poem, Little Gidding. It alludes to the fact that simplicity isn’t easy, and it isn’t cheap … but it’s priceless. Simplicity, whether

How to Use Surveys to Create Better Content

Engagement is the secret sauce of digital marketing; every marketer wants more of it. Whether it’s on social media, on the company website, in email messages or anywhere else, we all strive to get more engagement for our content. There