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a-to-z marketing ideas

An A to Z of Content Marketing Best Practices


A round-up of 25 time-tested content marketing best practices, and one silly bit of wordplay. Does anyone have a better Z?
episodic content

How Major Brands Are Winning Through Episodic Content


What if…you told a story so well that your buyers were eager to hear every new development? Get episodic content right, and you’re…
marketing panel interview

10 Very Smart People Weigh In on How to Rethink Marketing


How would you rethink marketing? We asked 10 thought leaders and here are their answers.
David Fowler_Digital Insights

Brexit and the Digital Landscape – What Can You Expect?


On June 23, 2016 the UK will vote to stay in – or leave – the European Union. What will this mean for…
manufacturing_FI

Marketing Tools for the Makers & Doers of the Manufacturing Industry


Manufacturing was slow to adopt marketing automation, but today’s manufacturing marketers are finding themselves at ease with new tools – and in a…
lead generation

New Research on How B2B Marketers Get More Leads


80% of B2B marketers don’t get the lead generation results they want. Read this article to learn about the new emphasis on quality…
marketers can learn

What Marketers Can Learn from Thomas Friedman’s Advice for The Rest of Us


One of the world’s most respected thinkers spoke about three great accelerations underway, and has a bit of advice that marketers can take…
webinar blog post

The Ultimate Presenter Checklist for Running (Seemingly) Flawless Webinars


In order to help you knock your presentation out of the park, we’ve compiled a list of six must-do-tasks to make you a…
RM Hoffman

Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman


Learn how RM Hoffman Company, a 60-year-old distribution/manufacturing company, saw leads and revenue go up after implementing Act-On.
CMO Featured Image

Today’s CMO Needs a Few CTO Chops


Today’s marketing department is dependent on technology, which means that the CMO needs to know which technology to use, and how to buy…