B2B Marketing Zone

How Do I Prepare for Marketing Automation?

We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption was in 2004. VentureBeat reported just last year that only about 3% of non-tech companies have adopted marketing

Marketing Must Master Its Own Technology

Not long ago, marketers just marketed, which is the backbone of any business. They were responsible for advertising, content, branding, targeting, direct mail, positioning, lead generation and so on. All these are programs that keep a company’s products and services

Expand Your Global Reach with Marketing Automation

With the rise of online marketing, it’s never been easier to become a global brand…but there are still big challenges. The structural facts of time zones and logistics – and the human factors of cultural diversity –remain significant barriers to