Archives

MA Hacks

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform


Marketing automation has outgrown the demand generation box. Explore 10 use cases for new ways to use your marketing automation platform throughout all…
marketing panel interview

10 Very Smart People Weigh In on How to Rethink Marketing


How would you rethink marketing? We asked 10 thought leaders and here are their answers.
microsoft dynamics integration with act-on

Got Dynamics? Why You Need Act-On, Too


Sales and marketing alignment can have a powerful effect on your growth and profitability. Discover how Microsoft Dynamics And Act-On work together to…
manufacturing_FI

Marketing Tools for the Makers & Doers of the Manufacturing Industry


Manufacturing was slow to adopt marketing automation, but today’s manufacturing marketers are finding themselves at ease with new tools – and in a…
RM Hoffman

Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman


Learn how RM Hoffman Company, a 60-year-old distribution/manufacturing company, saw leads and revenue go up after implementing Act-On.
Customer Retention

Use Marketing Automation to Keep Customers and Expand Retention


In this reprint from the Raconteur “Digital Economy Report,” Act-On’s Andy MacMillan discusses how CMOs can rethink marketing automation for the lifecycle
email open rates

The Blame Game : Open Rates vs Deliverability


As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates. Across the industry, regardless…
Spooky Marketing

Treats or Tricks? 13 Timeless Marketing Horrors


Marketing can be a high-wire act. Multi-tasking can turn into juggling, and the stakes have a way of going up all the time.…
Open Marketing Ecosystem

What’s an Open Marketing Ecosystem? And Why Should You Care?


Yes, there are a lot of buzzwords in our industry. (Joe Lazauskas over at Contently has a running, funning series that collects them.)…
MA Strategy

How Do I Prepare for Marketing Automation?


We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption…