B2B Marketing Zone marketing automation software Archives - Act-On Marketing Blog

Why CEOs Say Yes to Marketing Automation

Why all the noise about marketing automation? As a category, industry revenues grew 50% to reach the $1.2 billion in 2014, and are expected to grow another 50% in 2015 to $1.8 billion, notes analyst David Raab. That’s stratospheric by

US Fleet Tracking Scores Success With Marketing Automation

Sam Sims, Director of Public Relations and Marketing for US Fleet Tracking, made the move to marketing automation to capture actionable data for targeted lead generation. He knew he wanted a system that could also communicate across multiple systems in

Top 10 Email Delivery Best Practices

In a recent webinar titled “Best Practices in List Building and Deliverability,” Act-On Software Product Marketing Manager, Jeff Linton and Don Wynns, Director of Business Development at ZoomInfo tips for building and maintain quality email lists, as well as maximizing

Email Marketing with Act-On Software: As Easy as 1, 2, 3

All right, we admit it might sound a little cliché, but creating an email marketing campaign with Act-On Software really is as easy as 1, 2, 3. Is it better than stand-alone email marketing services? We think so. And here’s

Connecting the Dots Between Email and Other Channels

Email marketing is a cost effective, creative tool for marketers to use for lead generation, but email isn’t the only way prospects are interacting with marketers today. The same person who gets your marketing emails might also follow your brand