Archives

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Why CEOs Say Yes to Marketing Automation


Why all the noise about marketing automation? As a category, industry revenues grew 50% to reach the $1.2 billion in 2014, and are…
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Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.


I have a Magic 8 Ball on my desk. It’s about 30 years old; surely the age of sage wisdom for a predictive…
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US Fleet Tracking Scores Success With Marketing Automation


Sam Sims, Director of Public Relations and Marketing for US Fleet Tracking, made the move to marketing automation to capture actionable data for…
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When is the Right Time to Implement Marketing Automation?


Timing, they say, is everything. If you’re considering marketing automation, there are five particularly auspicious times to consider it: When the business is…
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Act-On Elected to Forbes “America’s Most Promising Companies” list


Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. This is a list…
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Marketing Must Master Its Own Technology


Not long ago, marketers just marketed, which is the backbone of any business. They were responsible for advertising, content, branding, targeting, direct mail,…
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Top 10 Email Delivery Best Practices


In a recent webinar titled “Best Practices in List Building and Deliverability,” Act-On Software Product Marketing Manager, Jeff Linton and Don Wynns, Director…
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Sales is from Mars, Marketing’s from Venus: Five Factors to Close the Gap


Sometimes two things that should have a natural affinity seem so far apart that all the technology and willpower in the world can’t…
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How to Implement Marketing Automation for Your Small Marketing Team – An Incremental Approach


Marketing automation—which replaces separate technologies with a single, integrated system—sounds like a busy marketer’s dream come true. However, if you’re like most busy…
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Email Marketing with Act-On Software: As Easy as 1, 2, 3


All right, we admit it might sound a little cliché, but creating an email marketing campaign with Act-On Software really is as easy…