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lead scoring

How Important is Lead Scoring?


A lot of marketing teams still guess about when the right time is to pass a lead to sales. Is it after the…
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5 Steps to Creating a Successful Lead Scoring Program


In order to nurture your leads, it’s important to have an idea about where they are in the buyer’s journey. Are they just…
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Lead Scoring Strategies for Agencies: Best Practices


How can agencies help businesses develop lead scoring strategies that get results? To find out, I talked to Sam Boush, President of Lead…
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The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle


Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual…
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The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money


Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business.…
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4 Ways Marketing Automation Can Create a Pot o’ Gold


Though sales and marketing departments use different strategies and tactics, their missions are complementary: revenue generation. Adding a marketing automation system to these departments…
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Optimize the Sales Funnel with Lead Scoring


I‘ve been in sales for 20 years, and I can say for certain that new sales leads are vital to a company’s continued…
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How Lead Scoring and Nurturing Work Together


Any outreach strategy can be overdone, including nurturing. The very last thing you want to do is irritate your future customer … so…
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The 7 Steps of Lead Scoring


All leads are not created equal. Some are almost ready to buy when you find them, but most are in an earlier stage…
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Ten Ways to Lose a Lead


Ignore them on social media when they post a comment or query. Social’s just a passing fad, right? Pay no mind to your…