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data analysis

3 Levels of Data Analysis to Revitalize Your Automated Email Programs in 2016


Want to improve your automated email program results? Learn a logical, 3-level strategy to analyze your data to understand what worked (and what…
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Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale


Complex sales are a fact of life for many B2B organizations – especially the ones in the business of selling enterprise-wide software. These…
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5 Steps to Creating a Successful Lead Scoring Program


In order to nurture your leads, it’s important to have an idea about where they are in the buyer’s journey. Are they just…
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Nurturing Leads With Webinars: Awareness is Just the Beginning


The buyer’s journey has changed due to the high-quality information now easily available to prospects. B2B technology buyers are using this information in…
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Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat


This is part three in a series of five blog posts that examines the metrics you should measure throughout the five stages of…
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5 Tips for Creating Amazingly Effective Email


Marketers have been using email for many years, and for good reason. Email marketing provides a dependable way to deliver a wide variety…
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Get it in Writing: The Benefits of a Sales and Marketing SLA


Service level agreements (SLAs) between sales and marketing are a critical part of ensuring the efficient creation, development, and flow of leads. However,…
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The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle


Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual…
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LEGO Education North America Builds a Winning Strategy Using Marketing Automation


For over 30 years, LEGO® Education has been working with teachers and educational specialists to provide solutions and resources that bring subjects to…
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I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals


As a marketer, I appreciate every interaction I get to have with clients and customers. That’s because unlike my colleagues on the sales…