B2B Marketing Zone

Earned Media: What It Is & Why You Want More of It

You may have heard that marketing nirvana lies in finding the perfect balance of owned, earned and paid media. No doubt you’ve mastered the owned and paid parts; you’ve got a website brimming with useful content and you’re smart and

6 Steps to Fix a Leaky Pipeline

Lead generation often focuses on one thing above all others – funneling as many leads as possible into the sales pipeline. That’s a good thing; it helps make sure your sales reps have plenty of qualified leads when it comes

How to Generate Leads Using Quizzes

Social media has taken to quizzes with gusto since the first one popped up on Facebook or Twitter. It didn’t take long before marketers noticed, and began to experiment with quizzes as a way to generate leads. As it turned

How to Get More Leads from Your B2B Blog

Why does your company have a blog? Is it to help the search engines find you? To have some content for the email newsletter? Those things count, but they probably aren’t your number-one concern. If you’re in B2B and you’ve

9 Ways to Generate Leads with Mobile Marketing

Mobile is huge. We get it. The statistics continue to prove it. According to Morgan Stanley, 90% of consumers have their mobile devices with them 24 hours a day, seven days a week. And iMedia Connection found that there are