B2B Marketing Zone email marketing Archives - Act-On Marketing Blog

New Year, New Email IP Address?

Are you transitioning to a new email service provider (ESP)? How and why to consider a dedicated IP address vs. a shared IP address.

Modern Email: Still Winning Friends and Influencing People: Part 2

Thought Leader Life is a web series spearheaded by Mitchell Levy, CEO and Thought Leader Architect at THiNKaha and Chief Aha Instigator at the Aha Amplifier, to spotlight today’s thought leaders. Recently Act-On Software’s Director of Digital Marketing, Linda West, and Rachel

Modern Email: Still Winning Friends and Influencing People: Part 1

Thought Leader Life is a web series spearheaded by Mitchell Levy, CEO and Thought Leader Architect at THiNKaha and Chief Aha Instigator at the Aha Amplifier, to spotlight today’s thought leaders. Recently Act-On Software’s Director of Digital Marketing, Linda West, and

The Resurgence of Email Marketing

When Facebook added inline advertising as part of its venture into the public stock market in 2012, it seemed like email marketing was soon to be a thing of the past. McKinsey’s iConsumer survey reported a 20% decline in email

21 Essential (And Not So Essential) Elements of Email

Minimalism is in. Not just for home décor and fashion, but for web design and email design, too. The trend goes beyond just looks. Minimalism makes for better conversion rates. Its simplicity focuses the user’s attention, thus making them more likely