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email formula

Why Formulas Work Better than Templates for Email


Ever been tempted to buy a “winning” email template for a sales pitch? Discover why it’s a bad idea, and what you can…
spring cleaning

Spring Sending: Time for a Fresh Start


‘Tis spring, and a marketer’s fancy turns to – spring cleaning! Email list cleansing and validation will make all your sends more effective,…
email metrics

5 Email Metrics to Help Diagnose Your Mistakes


Learn the 5 basic email metrics, and what they might have to say about the health of your lists or your campaigns, plus…
email marketing_FI

8 Reasons Why Email is Still the Killer App – For Now


Email has been around for almost 40 years, but it’s not old hat. It’s still the #1 marketing tools, as it keeps evolving…
email purgatory

Graymail: Navigating Email Purgatory


When your customer opts into your email but then ignores it, ISPs notice and consider your email less wanted. What to do about…
email segmentation

Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read


Competition for the inbox gets fiercer every day. How to use segmentation to make your emails more important to your recipients.
email marketing

Start Strong in 2016: A Round-Up of Email Essentials


Email is still the most productive channel of all, so it’s always the right time to review your MO and improve. 5 email…
IP Address

New Year, New Email IP Address?


Are you transitioning to a new email service provider (ESP)? How and why to consider a dedicated IP address vs. a shared IP…
Marketing Agency

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


Sure, 2015 was a good year for your marketing agency. But wouldn’t you like 2016 to be better? Here’s how to satisfy more…
blog-email

7 Predictions for Email Marketing in 2016


The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up.…