B2B Marketing Zone

The Blame Game : Open Rates vs Deliverability

As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates. Across the industry, regardless of which email service provider (ESP) is involved, I can guarantee you this is on the top

Holiday Email Deliverability Checklist

The holiday season is officially in full swing and it’s projected to be a big one. (Average spending per person is expected to reach $805!!!) Have you started your holiday email campaigns yet? I know I’ve started scouring marketing emails

The Act-On Email Deliverability Glossary, Part 2

This glossary defines the most common terms that the email marketer should be familiar with, in order to manage the many components of deliverability. We ran Part 1 of the Deliverability Glossary last week; you can catch up with it

The Act-On Email Deliverability Glossary, Part 1

“Deliverability” is the term used to describe the success rate for delivering email into subscribers’ inboxes. The business processes and reputation of an email service provider affect deliverability, but the email marketing team has control over the most critical deliverability factors,

Frequently Asked Questions about Email Deliverability

Ensuring high levels of deliverability is the cornerstone of every successful email marketing campaign. What can you do to make sure your email messages arrive in the inbox, and how can you prevent spam complaints from your audiences? We recently