Marketing Action Blog
We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty. What we came out with were some telling trends, and straight talk about how to become a Top Performer. Here’s the scoop on what SMBs are doing right now: SMBs are… View Article
Email marketing, or more specifically email “blasts,” are often half-baked, under-thought, and rushed-out. This doesn’t need to be the case, however; with just a bit of planning and forethought you can improve the product you send out and increase the effectiveness of your efforts. Here are my top five recommendations for improving your email campaigns:… View Article
From all of us at Act-On to all of you, here’s wishing you a prosperous and happy 2013! Happy New Year in Sparklers by christmasstockimages.com is licensed under a Creative Commons Attribution 3.0 Unported License.
Hear that low hum of excitement in the air? It’s 2013 coming at us, a whole new year full of bright and shiny opportunities. Here are Act-On’s Top Ten Resolutions for Marketers for your success in the new year: 1. Reduce, reuse, and recycle. Make the most of your content! Reduce the amount of time… View Article
Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. And then…once that lead is qualified…a human being picks up a telephone and makes a phone call. Let’s… View Article
Recently, Dave Scott, Founder & CEO of Marketfish and author of “The New Rules for Lead Generation: Proven Strategies to Improve Marketing ROI,” joined Act-On CPO David Fowler for a discussion about how to grow a database responsibly with third-party data. During the course of their conversation, Dave and David touched on two important questions:… View Article
Step 4. Content Marketing Mr. Stacy Gentile of Invigra and Jeff Linton of Act-On Software delivered a webinar about The Blueprint for Sales and Marketing Success. This series of posts addresses key points made in the webinar. The last post discussed using lead scoring to develop a digital footprint that helps salespeople prioritize leads. To make lead scoring… View Article
From all of us at Act-On – our sincere appreciation for your confidence and loyalty. We are deeply thankful and extend to you our best wishes for this holiday season, and a new year of health, happiness and prosperity.