Marketing Action Blog

The Case For Digital Integrated Marketing

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Today online marketing includes email, websites, social media (in all its many splendors), webinars, search engine optimization, pay-per-click ads, website visitor tracking, and a host of other activities and channels. All are critical tactics in the marketer’s tool chest, helping you find and engage with prospects, drive revenue, and extend your brand. However – using… View Article

Marketing Must Master Its Own Technology

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Not long ago, marketers just marketed, which is the backbone of any business. They were responsible for advertising, content, branding, targeting, direct mail, positioning, lead generation and so on. All these are programs that keep a company’s products and services top-of-mind for prospective buyers, imperative for growing a successful business. Usually marketers had to turn… View Article

5 Social Media Don’ts

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Let’s face it: when it comes to social media, we’ve all probably posted a message with a word spelt incorrectly or used incorrect grammar and punctuation. If it’s from your personal account that’s (usually) excusable – but if you’re posting on behalf of your company, typos are a major problem. Always double-check your spelling and… View Article

Content Marketing Plan Methodology

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Content marketing is the new “buzz” of today, and for good reason – it works.  According to a recent study, about 70-80 percent of buyer decisions are made before the prospect ever talks to your sales team. Most prospects will look to your website for all the information they need to make an informed purchase… View Article

7 Marketing Habits of Today’s Highly Successful SMBs

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Could your SMB’s marketing be more effective? In a recent webinar, 7 Habits of Today’s Highly Successful SMBs, Act-On Software’s Jeff Linton broke the seven marketing habits down into useful tips that can help put your business ahead. If you don’t have time to listen to the recording, here’s a recap of the key points…. View Article

Sending Email: When’s the Best Time?

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              It’s an endless question, haunting email marketers everywhere: “When should I send an email marketing campaign for optimal results?” Is it weekdays between 2-5pm? Or maybe it’s on the weekends? You can find all kind of conflicting advice about email timing. Dr. Flint McGlaughlin, Marketing Director at MECLABS,… View Article

Building Content Marketing to Support the Buying Process

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A huge majority of prospective buyers (70–80%) make most of their critical decisions before they ever talk to your sales team. The way to reach them and influence those decisions without actual contact is through content marketing. If content marketing is in your future (or you’re struggling with it now) you may be interested in… View Article