Marketing Action Blog

3 Twitter Tools That Help You Manage Your Account(s)

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If you Google “Twitter Tools,” get ready to be bombarded with about 1.3 billion search results. If you’re new to Twitter or just looking to learn a few simple tricks of the trade, here’s a list of three easy-to-use Twitter tools that are particularly helpful in scheduling tweets, researching trending topics, cleaning out spammers and… View Article

If Nobody’s Home, Why Keep Knocking?

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Picture this scenario: You have some important news you have to tell a friend; you run to their house and knock loudly on the door, but no one is home. The next day you run over to their house once again to share your news. You knock loudly on the door – and again they… View Article

Responsive Web Design Solves Marketing’s Growing Multi-Screen Problem

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Mobile devices (including smartphones and tablets) are becoming the primary Internet viewing device for many people. According to Google, nearly 75% of users prefer a mobile-friendly site. Further, 50% of people said that even if they like a business, they’ll use that business less often if its website is not mobile-friendly. Consumers have high expectations… View Article

Mobile-Friendly Email: Trends and Best Practices

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42% of the emails opened in January 2013 were opened on mobile devices. 33% were opened in a program installed on a desktop (e.g. Outlook, Apple Mail), and the balance were accessed through a web browser (e.g. Gmail, Hotmail, Yahoo!), according to a Litmus study. So yes, it’s become really important to get email for… View Article

Increase Sales Productivity with Marketing Automation

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Many salespeople have the same challenge – how to make full use of the allotted time in order to generate the most revenue. Nancy Nardin, founder and president of Smart Selling Tools, joined Janelle Johnson, director of demand gen at Act-On Software for a powerful webinar discussing 30 Seconds Matter: How to Propel Revenue by… View Article

What Costs More Than CRM?

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I recently visited the president – a very worried president – of a company whose lead sales rep left and took along $2 million worth of business. That’s a pretty hefty chunk of change for any business and, for some companies, that might put them out of business. The company in question had no CRM… View Article