Marketing Action Blog

7 Key Marketing Areas and How to Integrate Them

Posted on by

Don’t miss the third annual Direct Marketing Day @ Your Desk Virtual Conference & Expo (DMDay) Thursday, March 14, from 10 a.m. until 5:00 p.m. Eastern time. It’s a one-day virtual event for marketers that brings today’s hot issues and experts right to your desk, at no cost to you. Act-On’s own Director of Demand… View Article

Unpack Your Sales Funnel

Posted on by

Sales has come a long way from the Glengarry Glen Ross days of high pressure and aggressive  tactics. Especially in the last five years, sales and marketing roles have shifted and this impacts the way the funnel breaks down as well. Mr. Stacy Gentile and I delivered a webinar, “Unpacking the Sales Funnel,” on this… View Article

10 Tips for Better Event Marketing

Posted on by

According to a recent Event Marketing Institute study, more than 80% of respondents agreed that event marketing is important to their organizations – and more than 40% consider it critical. But while cross-channel marketing plays such a critical role for B2B companies, just 29% of companies say their event marketing initiatives are very integrated with… View Article

A Lead Scoring Checklist for Sales and Marketing

Posted on by

Lead scoring is an effective method to help identity hot leads. You begin by identifying attributes that are characteristic of decision-makers at your best existing customers, and the actions they took on their buyer’s journey. You then determine a numerical value for each factor, weighting them according to productivity. Next, you apply those scores as… View Article

How To Create Mobile Email That’s Friendly

Posted on by

The reports of email’s death have been greatly exaggerated.* In reality, email remains the most potent tool in the marketer’s arsenal:  The DMA puts email marketing’s ROI for 2011 at $40.56 for every $1 invested. The figure for 2012 was predicted to “fall” to $39.40. A 2012 survey of consumer channel habits and preferences found… View Article

3 Twitter Tools That Help You Manage Your Account(s)

Posted on by

If you Google “Twitter Tools,” get ready to be bombarded with about 1.3 billion search results. If you’re new to Twitter or just looking to learn a few simple tricks of the trade, here’s a list of three easy-to-use Twitter tools that are particularly helpful in scheduling tweets, researching trending topics, cleaning out spammers and… View Article

If Nobody’s Home, Why Keep Knocking?

Posted on by

Picture this scenario: You have some important news you have to tell a friend; you run to their house and knock loudly on the door, but no one is home. The next day you run over to their house once again to share your news. You knock loudly on the door – and again they… View Article

Responsive Web Design Solves Marketing’s Growing Multi-Screen Problem

Posted on by

Mobile devices (including smartphones and tablets) are becoming the primary Internet viewing device for many people. According to Google, nearly 75% of users prefer a mobile-friendly site. Further, 50% of people said that even if they like a business, they’ll use that business less often if its website is not mobile-friendly. Consumers have high expectations… View Article