Marketing Action Blog

Marketing Agency Leaders Discuss: The New Agency Model for Success

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It used to be that companies hired advertising agencies to come up with exciting new ways to popularize their brands – and that was mostly it. Sometimes that meant developing a new logo and corporate identity; almost always it was all about brainstorming ideas and developing creative executions for magazine ads, billboards, radio spots, direct… View Article

How to Use Forms for Lead Generation

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When used correctly, forms can be one of the most important tools in your lead generation strategy; for many organizations, forms are the #1 way to capture leads on websites. The main purpose of a form is to get permission to interact and continue to engage with a potential customer, gain insightful information on that… View Article

12 Tips for Amazingly Effective Email Subject Lines

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Email campaigns can be a vital part of a successful marketing communication strategy. But if nobody ever opens your messages, they won’t do your business much good. Getting your customers and prospects to open an email can be extremely challenging in today’s crowded marketplace. Many people get hundreds of emails every day. Which ones will… View Article

5 Tips to Get Listed in Google News

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100,000 business opportunities every minute. That’s the number of clicks Google News gets, as reported in The Atlantic. It amounts to a cool 1 billion unique users per week who are viewing articles that are algorithmically harvested from more than 50,000 news sources across 72 editions and 30 languages. And you want a piece of… View Article

The Story Behind “The Star-Spangled Banner”

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The War of 1812 was a 32-month military conflict between the United States, and Great Britain and its Indian allies in North America. Great Britain was fighting two wars at once, but after the defeat of Napoleon of France in April 1814, the British had newly available troops and ships to ramp up the war… View Article

The Value of Opt-In Campaigns

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We’ve all been there: Sitting down to your desk, turning on your computer – only to find your inbox flooded with offers that you never signed up for. If you’re like most people, you just delete these and don’t think about it. However, some people go the extra step to flag unwanted messages as spam… View Article

Drip Marketing 101: Benefits and Best Practices

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There’s a reason drip campaigns are so popular: In marketing, like so many things, timing is key. Send a message too early? Your prospect isn’t ready to convert. Too late? They’ve already gone to your competitor. Drip marketing campaigns are an extremely valuable addition to the marketer’s toolbox. According to DemandGen, B2B marketers who have… View Article

CASL Compliance: Q & A About Canada’s Anti-Spam Law

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Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. During the Q&A session, webinar attendees asked great questions about the details of compliance. Here’s a transcript of those questions and answers, in hopes that they may answer… View Article