Marketing Action Blog

Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification

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Editor’s Note: William “Skip” Miller is President of M3 Learning, a company whose sales training tools are changing the way sales professionals get work done. Skip has spent more than 25 years in various sales, marketing, and operational management roles, including with McDonnell Douglas and Dataquest. He’s the author of five best-selling books, including “ProActive… View Article

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

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Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge…. View Article

Dreamforce Attendees: Take the #Tchotchke Tchallenge!

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We all want to do something to make the world a little bit better. The Tchotchke Tchallenge exemplifies how you don’t have to be a Fortune 500 company or a billionaire to give back; even small companies can make a difference. Act-On has come up with a way for anyone attending Dreamforce to make their… View Article

Marketing Automation’s Growing Role in Customer Lifecycle Management

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Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Customer Lifecycle Management Editor’s Note: Lori Wizdo is a principal analyst at Forrester Research. She researches and advises on the core marketing operations of customer attraction, nurturing, conversion, and lifecycle value management. She has over 30 years of experience in corporate product marketing, demand management, and sales… View Article

The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision

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Marketing automation provides a variety of benefits to sales teams. It can shorten the sales cycle, uncover new upsell and cross-sell opportunities, and maximize the lifetime value of every customer. What’s more, it gives the sales team visibility into key interactions with customers and prospects.  Sales reps can see which pages on the site a prospect has… View Article

Get Started with a Content Marketing Library

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Not long ago I had a great conversation with a marketer whose company had recently adopted Act-On. He said nice things about our content (always music to our ears) and asked the $64,000 question: Any tips on developing our own content marketing library? I like hearing this question, because I love answering it. Here are… View Article

Discover 3 Types of Marketing Automation Engagements for Agencies

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The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. An increasing number of agencies are turning to marketing automation to gain a strategic advantage in both areas. There are many different ways marketing agencies can package and price marketing automation… View Article