Marketing Action Blog

Full-Service Technology Vendors: Marketing Automation Support and More

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It’s a new world out there, and the traditional office is a thing of the past. These days, employees working for organizations across every industry are often working remotely, scattered across the globe. It’s a great way to optimize resources and ensure the best possible levels of expertise in your teams. But how can businesses… View Article

Getting Started with Video Marketing: Q & A

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This post is a continuation of last week’s “Is 2014 the Year of Video Marketing?” This week, I’ll be recapping Richard Boehmcke of Vibrant Motion, Kristen Craft of Wistia, and Zach Cole of Lyft as they A your Qs. Q: Which companies are doing video “right”? A: I think the question should actually be “Which… View Article

Questions from the 5 Futuristic Email Tactics Webinar

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Recently, Linda West, Manager of Demand Generation here at Act-On Software, joined forces with Matt Byrd, Email Marketing Manager at Litmus, to present their futuristic tactics for improving the results of email campaigns. These tips represent the latest trends and best practices from experts in the field, with examples that demonstrate how leading brands are… View Article

Nail Your Holiday Email Sending Practices NOW

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‘Tis the season…to prepare for the Season. We are heading for the busiest time of the year, and whether you scale your email marketing up during the holidays or not, the fact is that the email environment will be more competitive and you’ll have to fight harder for inbox real estate. For those of you… View Article

Nurturing Cold Social Leads is a Lot Like Online Dating

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I hate to admit it, but I know a lot about online dating. I have lived it, analyzed it, written articles about it, and even done a tongue-in-cheek Ignite presentation on the subject in front of a sold-out crowd of 800 people. I never imagined that my depth of experience in the world of online… View Article

Is 2014 the Year of Video Marketing?

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A few weeks ago, Act-On sponsored the webinar “Content Marketing: Is 2014 Really Shaping Up to Be the Year of Video?” This post, which sums up a presentation by Richard Boehmcke of Vibrant Motion, Kristen Craft of Wistia, and Zach Cole of Lyft is the first of two recaps of this webinar. The second part… View Article

Marketing Agency Metrics: How to Measure What Matters

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When I worked at a marketing agency about 15 years ago, our focus was on telling stories, making connections, and developing content. In a way, we were way ahead of our time, since these days, it seems like that kind of thing is now built into the DNA of most agencies. But in one very… View Article