Marketing Action Blog

Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation

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Customer relationship management (CRM) systems are vital to businesses both large and small across multiple industries. A well-chosen and ably used CRM solution can save time, reduce costs and help your sales and customer service teams become more productive – and more effective. But how do CRM users feel about the solutions they’re using currently?… View Article

Getting to Yes: 5 Marketing Automation Myths Debunked

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Two marketers walk into a bar. As they inch up to the slab, the barkeep levels her gaze, raises an eyebrow, shakes her head. “The answer is no.” “But we haven’t asked the question yet.” “No.” It’s a classic tale of marketing automation. Replace “bar” with “C-suite” and the scenario is played out every day… View Article

Are You Ready For the Future of Email?

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Heather R Morgan is an economist, writer and entrepreneur. She is the principal of SalesFolk, an agency that helps companies win friends and influence people (and increase leads and conversion) through persuasive, captivating sales and marketing copy. Recently Heather sat down with our own Aaron Bolshaw, Act-On’s Group Manager of Database Marketing, to talk about… View Article

Labor Day – the End of Summer

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Editor’s Note: This post is a summer rerun.  We are taking the day off, and think you should too. Put down that smart phone, and go for a walk. Play Frisbee. Blow up a balloon. Take the kids to the park. Burn something at a barbeque. Go barefoot in the grass. See a summer movie…. View Article

How to Create an Effective Video Marketing Strategy

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Imagine you’re buying shoes and are curious about how they fit or how they look from different angles. Would you rather read a litany of paragraphs and product specifications, or watch a video that shows you what you want to know? If you’re like most people, you’d prefer the richer medium of video, since it… View Article