Marketing Action Blog

70 New (Really) Marketing Automation Stats

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They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.” It’s a great stat that… View Article

What’s a “Marketing-Qualified Lead”?

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It’s an essential question: What is a “marketing-qualified lead,” and how exactly does marketing make that determination? And once it’s in place, does sales agree? As for that last question, the answer is: Not very often. Only 23% of sales professionals say marketers consistently deliver sales-ready leads. And worse: According to research from the CEB… View Article

7 SEO Myths Marketers Should Know

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“Myths are a waste of time. They prevent progression” – Barbra Streisand Understanding the world of search engine optimization is hard enough, but compound that with the bad advice, myths, and misunderstandings out there and – it’s enough to make you go mad. I never thought I’d be quoting the almighty Barbra in an online… View Article

Find the Right Content Marketing Mix

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As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands. Given this reality, many successful content marketers publish a mix of content they’ve created themselves, content they’re curating… View Article

4 Steps for Better Lead Generation

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What’s your single biggest marketing headache? If you answered “lead generation,” welcome to the club; the majority of us marketers are here with you. Online Marketing’s Major Challenges BtoB and Bizo did a study comparing marketing challenges in 2012 with those in 2013. The number-one problem for both years was “Generating more leads,” given by… View Article

5 Tips for Maximizing Your Marketing with Google AdWords

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The answer to your question is “probably yes … and definitely probably.” The question: “Should my company use Google AdWords?” As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. And for many companies, AdWords definitely… View Article

How to Build Marketing Accountability From the Lead Up

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In a previous blog post (On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today), we discussed how to evaluate marketing performance from a macro perspective. In this post we will look at evaluating marketing performance from a micro perspective – specifically, at the lead level. There are three key variables that… View Article

3 Ways to Keep Departing Sales Reps from Stealing Your Clients

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At Industrial Quality Management, we help small and mid-sized B2B companies grow their revenue and profitability through management consulting and modern marketing processes and technologies. Since we work as our clients’ partners, we are usually deeply involved in helping them solve a wide variety of problems. We often find that many of our client businesses… View Article