Marketing Action Blog

Get it in Writing: The Benefits of a Sales and Marketing SLA

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Service level agreements (SLAs) between sales and marketing are a critical part of ensuring the efficient creation, development, and flow of leads. However, establishing and enforcing SLAs can be a huge challenge for many organizations. We recently spoke with Sam Boush, the founder of Lead Lizard, to learn about the benefits of a strong SLA… View Article

Tradeshows and Events Drive Highest Quality Leads

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Going to trade shows and in-person events can be an expensive proposition. Flights, hotels, ground transportation, and registration fees add up fast – and that’s just for attendees. Companies creating a presence at these events have the extra costs of designing, creating, and shipping booths and signage as well. When you add in the missed… View Article

Spam Filter Basics: How to Keep Your Emails from Getting Blocked

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It’s the holiday season, which means marketers are really busy. B2C marketers often see a majority of the year’s sales now, and B2B marketers are concerned with making the year’s target goals. There’s a lot of email flying around, which means a lot of competition for getting your messages read. The last thing you need… View Article

Critical Rules for SEO Success in 2015

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Search and email remain the two most important marketing activities of the digital age. When we want to buy something, the first thing most of us do first is turn to our favorite search engines. A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more… View Article

The Secret Marketing Strategy: Thinking

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As a marketer thinks, so he is. Of course this is a take-off on James Allen’s work in his book As a Man Thinketh, when he says “All that a man achieves and all that he fails to achieve is the direct result of his own thoughts.” If a marketer concentrates his thoughts on creating… View Article

Sales and Marketing Alignment vs. Integration, Part 2: Driving Change

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Rachel Rosin of Act-On Software recently moderated a webinar conversation between Bill Golder, principal and CEO of Slingshot Growth Partners, and Jay Hidalgo, renowned sales, marketing and business coach. Their three-part conversation covered the challenges to marketing and sales and the need for integration, moving from alignment to integration, and ensuring accountability at every stage… View Article

Which Marketing Software Applications Matter to B2B Marketers?

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Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. But this proliferation of tools also means that marketers… View Article

3 Ways to Start Earning Links

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Do you know the real value of links today? Last summer on the Act-On blog, we featured A Newbie’s Guide to Link Building to help introduce the concept to readers. Hyperlinks, just like the one I inserted into this paragraph directing you to our blog post, are a necessity online. They help users find information… View Article