This post is the thrilling conclusion to last week’s post about the first law of social media marketing. Here are the balance of “The 9 Immutable Laws of Social Media Marketing,” as presented by Target Marketing’s Jim Gilbert in this on-demand webinar. The Bachelor jokes are all mine. You’re welcome.... View Article
We really like it when our customers succeed; we like it even better when Act-On has played a role in that success. Adaptive Computing is the largest provider of policy-based optimization software for High-Performance Computing (HPC) and private cloud environments. The company is well-known for technological excellence, and was included... View Article
Marketers use all kinds of art elements, color schemes and graphics to convey mood, emotion, and character on websites, in emails, in signage, and in all kinds of collateral. Unless you have a designer on staff or on call, typography is one opportunity to get it right (or wrong) that’s... View Article
Today’s announcement of Salesforce buying ExactTarget for a significant premium truly validates the importance of email marketing in the modern enterprise. The email marketing sector has produced multiple winners in the past, such as Constant Contact (NASDAQ: CTCT) and Responsys (NASDAQ: MKTG). However, the public markets have not valued them... View Article
All leads are not created equal. Some are almost ready to buy when you find them, but most are in an earlier stage of the buyer’s journey. The beauty of lead scoring is that once you’ve identified the characteristics and behaviors of leads at the various stages of readiness, you... View Article
“Chia” has been in the news lately; it was a mainstay in the ancient Aztec diet and is currently popular as a supplement that’s rich in omega-3 fatty acids. Google “chia”, and you’ll get 300 million results. Google “chia pet”, however, and you’ll get fewer than 2 million results. Google... View Article
According to Peter Drucker, inventor of the “management by objectives” concept and a pioneer in management education, there’s only one valid business purpose: to create a customer. So how does this translate into social media? Social media strategist James Gilbert of Target Marketing answered this question in the webinar “The... View Article
Gmail just announced some big changes to the look and function of the inbox, which could impact a sender’s email metrics. This will affect primarily B2B senders that focus on small business, and B2C senders. As of May 29, 2013, Gmail is rolling out an update that will group recipients’... View Article
