B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

digital darwinism

Digital Darwinism: Where Do You Stand?


Is your marketing agency a digital transformation change agent – or a digital dodo? Discover how to assess client maturity and how to…
5 Ways to Help Inside Account Executives Build Their Own Pipeline_FI

5 Ways to Help Inside Account Executives Build Their Own Pipeline


If the quarter’s well underway and your sales reps don’t have enough leads, learn how marketing can help them build their pipeline –…
Demand Generation 101: 7 Tactics For Generating High Quality Leads

Demand Generation 101: 7 Tactics For Generating High Quality Leads


Good demand generation creates higher quality leads who engage with your brand – then turn into revenue. Learn 7 tactics to rock your…
15 Best Practices for Email Unsubscribes - With Examples_FI

15 Best Practices for Email Unsubscribes – With Examples


So, you say your email unsubscribe rate is too high? The small things that make a big difference - learn what not to…
David Fowler_Digital Insights

Just What is a Privacy Shield Exactly, and Is It Painful?


If you market to the EU, you know that the EU data handling requirements are changing. Here’s a look at the upcoming stringent…
Blog ROI_4 Tactics to Capture Greater Results

Blog ROI: 4 Tactics to Capture Greater Results


Want to boost your blog ROI? Lean 4 tactics and 4 tips to entrance your readers and enhance your results.
online reviews

7 Things About Online Reviews Every B2B Business Needs to Know


Your buyers read (and trust) online reviews in the course of doing their research. You can’t manage this, but you can influence it.…
5 Tips to Get Your Content Shared More Often

5 Tips to Get Your Content Shared More Often


Once you’ve nailed content creation, your next move is to find effective ways or tips to get your content shared more often, and…
Account-Based Marketing, By the Numbers_FI

Account-Based Marketing, By the Numbers


A compendium of account-based marketing statistics to help you decide whether you should consider adding ABM to your stable of marketing strategies.
digital health

How to Protect Your Email List Health and Deliverability


If your revenue growth is tied to your email marketing, then your email list health is very important to your success. Learn 7…
10 Embarrassing Writing Mistakes I See Way Too Often

10 Embarrassing Writing Mistakes I See Way Too Often


Whatever you’re creating – emails, blog posts, eBooks, presentation decks, etc. writing mistakes will undermine your credibility. Discover the 10 most embarrassing mistakes…
Email Unsubscribers: Keep the Bad Out –and the Good In

Email Unsubscribers: Keep the Bad Out – and the Good In


If people will never engage with your emails, you do want them to unsubscribe. Learn how to let them go gracefully, while keeping…
3 reasons why your last webinar sucked_FI

3 Reasons Why Your Webinars Suck


Even if you nail the technical and promotional issues around webinars, your webinars can still suck. Learn what really matters to your attendees.
Act-On’s account-based marketing builds on technology you already have.

Boost Your Demand Gen Mix with Account-Based Marketing


The average B2B sale involves 5+ decision-makers. Discover how Act-On’s account-based marketing can help you orchestrate and track your communications to each contact.
David Fowler_Digital Insights

How Email Marketing Campaigns are Like the U.S. Elections


Your buyers have a lot in common with voters: Both have choices, and both must be wooed with finesse. Learn how email marketing…
team trifecta_blog

Team Trifecta: Why Align Customer Success with Sales & Marketing?


Learn why companies should include their Customer Success team in their Sales and Marketing alignment plans to achieve lower marketing costs and increased…
CMO Interview

CMO Interview: An Inside Look at Marketing Trends


Kevin Bobowski, Act-On’s CMO, speaks to how he sees today’s marketing trends shaping up, and what it takes to be a great CMO.
Why Data-Driven Storytelling is the Next Big Thing in Content Marketing

Why Data-Driven Storytelling is the Next Big Thing in Content Marketing


Humans are hardwired to pay attention to stories, and we remember visuals longer than words. Discover the secrets to using your internal data…