Marketing Action Blog

The Biggest Mistakes Marketers Make Buying Technology: David Raab and Atri Chatterjee Discuss

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  Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides, including the B2B marketing automation vendor selection tool, the VEST report. You can keep up with David at his blog, Customer Experience Matrix…. View Article

Understanding Cookies Part 2: A Guide for Marketers

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Digital marketers are also online consumers, and most of us understand how cookies work. (Or at least, we know that they work, without worrying too much about the how.) And yet, we too can sometimes be taken by surprise at the level of behavioral targeting enabled by cookies. There’s nothing inherently wrong with cookies, and… View Article

Understanding Cookies, Part 1: A Guide for Consumers

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Everywhere we browse, every time we buy online, cookies are there, waiting for us. And while that situation sounds delicious (and somewhat sinister) in theory, most of us know that browser cookies just a fact of everyday life in the digital age. That’s why it’s important to understand cookies and to understand how we can… View Article

A Salute to Service

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Today is Veterans Day, the day that honors the service of all U.S. military veterans. It began nearly 100 years ago as the day commemorating the temporary cessation – an armistice – of hostilities between the Allies and Germany at the 11th hour of the 11th day of the 11th month in 1918. This cessation… View Article

How B2Bs Can Beat the Black Friday Blues

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Black Friday has long been the kick-off of the holiday shopping season, a day famous (and infamous) for big advertising pushes, big crowds, and – fingers crossed – big revenues for retailers. Here are the U.S. numbers from Black Friday 2013, as reported by statisticbrain.com: $57 billion:  Total spent 307 million:  Average number of consumers shopping… View Article

Does Google’s Penguin 3.0 Have a Bite?

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Just a few weeks ago, around October 17, SEO professionals received confirmation that Google was rolling out a much-anticipated algorithm update dubbed “Penguin 3.0.” As recently as August, some people predicted that this update would “bring tears to your eyes.” But when it finally arrived, it seemed less impressive than past updates. (Caveat: It’s been a… View Article

6 Survival Tips for Content Marketing Island

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As a nascent content marketer in financial services, an industry not typically renowned for its creative marketing practices, I sometimes felt a bit like Tom Hanks in the movie Castaway. Frazzled, unshaven, and increasingly turning to my office football for companionship. Yes, carrying the content marketing banner in an organization can be a lonely position… View Article