Today online marketing includes email, websites, social media (in all its many splendors), webinars, search engine optimization, pay-per-click ads, website visitor tracking, and a host of other activities and channels. All are critical tactics in the marketer’s tool chest, helping you find and engage with prospects, drive revenue, and extend... View Article
Content marketing is the new “buzz” of today, and for good reason – it works. According to a recent study, about 70-80 percent of buyer decisions are made before the prospect ever talks to your sales team. Most prospects will look to your website for all the information they need... View Article
Without a doubt, social media has changed the way we share and absorb online content. Formats that support concise messaging, like Twitter and Facebook, make it easy for today’s reader to quickly scan hundreds of messages. So how do you make traditional marking pieces, like white papers, appealing to today’s... View Article
More and more people are using the Internet, Social Media, and mobile apps to stay on top of critically important information. Much of this online content is presented in brief hyperlinked messages attached to or extracted from larger information sources. Terms such as “the 3-second rule,” 140-character Tweets, and short hyperlinked... View Article
