Today we’re sharing one of Marketing Sherpa’s excellent charts with you. The data shows the responses to the survey question “Which of the following tactics is your organization using to drive email list growth? Please select all that apply.” Website registration is huge at 77%, a clear vote for content... View Article
Editor’s Note: If you’re attending the Microsoft Dynamics Convergence conference in New Orleans March 18–21, stop by the Act-On booth (#2350) for conversation or a demo with Theresa Klinger and Jeff Linton. We’d love to see you. Why would you consider using both Microsoft Dynamics and Act-On marketing automation? In... View Article
We recently surveyed 101 of our customers in the small and medium-sized business category about their online marketing practices. The questions we asked were taken from an Act-On and Forrester Consulting Report titled “Driving SMB Revenue in a Down Economy,” in which those initial results revealed a new model for... View Article
After the holiday lull, the year’s event calendar is warming up for what could be a very busy year for many of us. According to a recent Event Marketing Institute study, more than 80% of respondents agreed that event marketing is important to their organizations – and more than 40%... View Article
Picture this scenario: You have some important news you have to tell a friend; you run to their house and knock loudly on the door, but no one is home. The next day you run over to their house once again to share your news. You knock loudly on the... View Article
Mobile devices (including smartphones and tablets) are becoming the primary Internet viewing device for many people. According to Google, nearly 75% of users prefer a mobile-friendly site. Further, 50% of people said that even if they like a business, they’ll use that business less often if its website is not... View Article
Many salespeople have the same challenge – how to make full use of the allotted time in order to generate the most revenue. Nancy Nardin, founder and president of Smart Selling Tools, joined Janelle Johnson, director of demand gen at Act-On Software for a powerful webinar discussing 30 Seconds Matter:... View Article
According to the Content Marketing Institute, Ninety-one percent of B2B marketers are using content marketing tactics to grow their business, and 87 percent of those businesses are leveraging social media. Jeanniey Mullen, Global EVP & CMO of Zinio, joined Lee Odden, CEO of TopRank Online Marketing in a webinar to... View Article
