B2B Marketing Zone Social Media Marketing Archives - Act-On Marketing Blog

12 Brilliant Ways To Save Time on Social Media

How much time do you spend on social media every week? An hour? Four hours? Forty? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s from Social Media Examiner’s 2015

5 Ways Mobile Marketing is Affecting Social Media

How often do you check social media on your phone? In fact, when was the last time you even got through an entire day without your i-enabled device or Android-powered gadget? If you’re like most people, it’s quite hard – if not

5 Myths of Social Media Marketing

Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? B2B social media has gotten a bad rap in the marketing community,

15 Ways to Synchronize Social Media and Email Marketing

Social media and email marketing are two of the most widely used digital marketing tactics. They’ve both had their ups and downs over the years, and been subject to wild speculations, but they’re still here and still performing. People will just

6 Things You Could Do Right with Facebook Ads

This blog post was originally posted on GoChime as “6 Things You’re Doing Wrong with Facebook Ads.” We liked it so much we wanted to share it with you, so here it is, thanks to Brian Falk. There’s a lot

The Secret to Connecting with Self-Educating Buyers

The following excerpt is from a recent webinar featuring Robert Rose and Tom Martin on the challenge marketers face today in connecting with self-educating buyers. Robert Rose is the chief strategy officer with the Content Marketing Institute and the author of a new

A Crash Course in Tumblr for B2B Marketers

I’ll admit it. I was a Tumblr lurker. I’ve been watching this social media platform for a while and recently I decided to dive in. I was particularly interested to see if this might be a viable channel for B2B