Social media use continues to trend up, with active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter at the start of 2013. With these adoption figures, social media marketing is at an all-time high – and so are company expectations. With... View Article
No matter what product you sell, social media can be used to your advantage. With the help of a few of my favorite characters from Gilmore Girls, here are five key steps to selling through social media. 1. Build relationships Luke took AGES to get together with Lorelai because he... View Article
This post is the thrilling conclusion to last week’s post about the first law of social media marketing. Here are the balance of “The 9 Immutable Laws of Social Media Marketing,” as presented by Target Marketing’s Jim Gilbert in this on-demand webinar. The Bachelor jokes are all mine. You’re welcome.... View Article
According to Peter Drucker, inventor of the “management by objectives” concept and a pioneer in management education, there’s only one valid business purpose: to create a customer. So how does this translate into social media? Social media strategist James Gilbert of Target Marketing answered this question in the webinar “The... View Article
Up next on #MktgActionChat: Don’t miss “Focus on Your Marketing NOT your IT,” Tuesday, May 28th at 6:00 pm PT. The topic of Agile Marketing is very interesting. If you look up the word “agile”, the dictionary defines it as something characterized by quickness, lightness, and ease, and well-coordinated movement;... View Article
Jim Gilbert likes to describe himself as an “old school” direct marketer who applies traditional direct marketing principles to new media and channels. On Tuesday, May 21, at 11 am Pacific, Jim will present “The 9 Immutable Laws of Social Marketing,” a free webinar crafted to share what works today... View Article
If we liken successful marketing to a flexible textile, we might say that content marketing and social marketing are the warp and woof of the final whole cloth. It takes both, woven together on a common platform, to produce a strong, colorful, complete fabric. My colleague Janelle Johnson and I... View Article
All marketers want to know where to focus their efforts to get the best return; your time and money are perishable commodities. You want to spend them wisely, and the C-suite wants to see the results. Social media is not easy to measure. At its core, it’s informal dialogue and... View Article
