B2B Marketing Zone

More on Social Media Marketing


10 People You Should Follow on Twitter if You’re in Marketing

Twitter is a great source of serendipitous learning – if you know where to look. Here are ten fonts of wisdom to follow…

8 Killer Tips for Harnessing the Power of SlideShare

SlideShare is driving significant traffic for B2B marketers. Learn 8 tips for how to harness the power of SlideShare for lead generation.

Why You Should Consider Using Twitter for B2B Leads

Learn the tips and tricks for generating leads through twitter, featuring an interview with Act-On sales rep Brad Osterhout who scored big when…
social media political campaigns

Political Social Media Outreach: What B2B Marketers Can Learn

When the stakes are high, political social media can help a cause or a candidate flourish – or flounder. Learn 3 lessons every…
social selling

7 Myths About Social Selling That You Probably Believe

Social selling is hard, time-consuming, and all about the data, right? Wrong. Those myths (and four more) exploded.
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Top Instagram Influencers

What do Intel, ZenDesk and WeWork have in common? A whole lotta Instagram followers. Learn how small business, big business, and a few…
social engagment_FI

The State of Social Media Engagement and 3 Proven Ways to Boost It

Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let…
Social Selling

How Smart People Do Social Selling

Social selling is very productive, but most salespeople don’t use it yet. Discover 7 steps to get you started and help you gain…
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A Valentine for Marketers

An example of out-of-the-candy-box content: Social Love, By Charles Jennings. It began with me following you / all aTwitter, / Tracking you Foursquare…
esurance football dollars

#SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing

Super Bowl is social marketing at its best - and worst. From the touchdown of Esurance to the missed pass of Mountain Dew,…
social media

7 Ways B2Bers Can Rock Lead Gen Via Social Media

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after…
social media

12 Brilliant Ways To Save Time on Social Media

How much time do you spend on social media every week? An hour? Four hours? Forty? To give you an idea of what’s…
social budget

What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget

Budget running low? Never even had a budget? Don’t let it get you down. On social media, you can get further than you’d…
global digital snapshot

How to Perform a Social Media Audit: Measure What Matters

Social media is long past the novelty stage. It’s a critical part of your content strategy, and like the other tactics you use,…
mobile marketing

5 Ways Mobile Marketing is Affecting Social Media

How often do you check social media on your phone? In fact, when was the last time you even got through an entire…

5 Myths of Social Media Marketing

Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth…
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15 Ways to Synchronize Social Media and Email Marketing

Social media and email marketing are two of the most widely used digital marketing tactics. They’ve both had their ups and downs over…
Social cluster

The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels

Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount…
Social Media Expert

5 Social Selling Best Practices that Deliver Dramatic Results

Still trying to figure out social media? You’re not alone. Many of us furrow our brows over it several times a day. It’s…

6 Things You Could Do Right with Facebook Ads

This blog post was originally posted on GoChime as “6 Things You’re Doing Wrong with Facebook Ads.” We liked it so much we…