David Fowler, Act-On’s chief privacy and deliverability officer recently did an interactive “Top 10 Email Deliverability Best Practices” roundtable session at MarketingSherpa’s Email Summit 2013 in Las Vegas. The roundtable proved so popular that we’re offering a bigger, better, more comprehensive version of it in a live, free webinar Wednesday,... View Article
Every marketer has a budget to stick to. The smaller it is, the more strategic your choices must be, and the smarter your tactics. There are cutting-edge direct marketing tactics that even the smallest budgets can afford, which can help drive business forward. In Target Marketing’s “Direct Marketing on a... View Article
We recently surveyed 101 of our customers in the small and medium-sized business category about their online marketing practices. The questions we asked were taken from an Act-On and Forrester Consulting Report titled “Driving SMB Revenue in a Down Economy,” in which those initial results revealed a new model for... View Article
Here at Act-On, we constantly search for new ways to improve marketing performance, and thereby overall business performance. Sometimes we find academic research that gives us insight, but just as often the answers come from our customers themselves – real people in the real world solving real challenges. It’s happened... View Article
Today online marketing includes email, websites, social media (in all its many splendors), webinars, search engine optimization, pay-per-click ads, website visitor tracking, and a host of other activities and channels. All are critical tactics in the marketer’s tool chest, helping you find and engage with prospects, drive revenue, and extend... View Article
We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty. What we came out with were some telling trends, and straight talk about how to become a Top Performer. Here’s the scoop on what SMBs are... View Article
Hear that low hum of excitement in the air? It’s 2013 coming at us, a whole new year full of bright and shiny opportunities. Here are Act-On’s Top Ten Resolutions for Marketers for your success in the new year: 1. Reduce, reuse, and recycle. Make the most of your content!... View Article
The Forrester Consulting study just commissioned by Act-On, “Driving SMB Revenue in a Tough Economy,” offers food for thought as you’re planning your 2013 budgets. It’s been a rough year for most organizations. Business closings beat new business openings by 37%. Consumer spending dropped by nearly 8%. Business budgets froze,... View Article
