Content marketing has become a leading priority for digital marketers, tied with conversion rate optimization. The numbers tell us why: Both B2C and B2B companies with 101–200 pages of content on their websites generate 2.5X more leads than companies with fewer than 50 pages Companies that blog at least 15... View Article
Mobile devices (including smartphones and tablets) are becoming the primary Internet viewing device for many people. According to Google, nearly 75% of users prefer a mobile-friendly site. Further, 50% of people said that even if they like a business, they’ll use that business less often if its website is not... View Article
There are many reasons why your business should be blogging. Sharing your expertise and information grounds your company as a thought leader in your space, and helps you establish relationships with visitors. Once you begin blogging, your goal is to drive traffic to your blog and website without spending budget... View Article
A shout-out now to Michael Mothner, founder and CEO of Wpromote, a leading PPC management and SEO firm, who posted these five online marketing recommendations for 2013 in the virtual pages of Inc. Read the whole post, or sample our take on these bits of wisdom: 1. Send more marketing... View Article
In this series so far, we’ve concentrated on actions marketers can take to improve SEO. With this, the final post of our SEO 101 series, we’re going to dive into three technical topics that will require the involvement of your webmaster. Let me assure you it’s worth the trouble, as... View Article
Site maps, sitemaps, image search, 404 pages One of the first things you want to do when you restructure your site or add a new piece of quality content is add it to your site maps. You don’t need to do this with every blog post, but you should list... View Article
This is the third of a 5-part series If you’ve been following this series, by now you have a basic understanding of how search engines work and know how to discover what your target visitor is looking for. Now you’re ready to put this information to work and start creating... View Article
Ah, the buzzwords of yesteryear…remember when everything was synergistic? The word may be dated, but the concept is alive and well. And it’s easier to achieve than ever before, as online marketing technologies evolve to integrate with each other and enhance each other’s results. The biggest bangs are being able... View Article
