B2B Marketing Zone SEO Archives - Act-On Marketing Blog

5 Predictions for SEO in 2016

Ever watched a big SEO update roll out? Most of the stakeholder community commentary splits two ways: The first group feels like they’ve been caught unawares.

How to Earn Links for Better SEO & More Audience

Gone are the days of a shake and a smile Remember the phone book? It was really not that long ago that when we had a problem, query, or pain point we jumped to our handy seventeen-pound phone book to

Google’s New Gmail Security Feature

Privacy is the term of the century. It seems like every time we get past one hurdle, a new one pops up, such as data breaches or unknown hackers. The Internet community is constantly, consistently trying to protect your privacy. 

10 Simple SEO Basics for Better Rankings

Search engine optimization has a bad rep. Too many people think it’s hard… inscrutable… too much smoke and mirrors to ever understand. Bupkis! Good SEO isn’t hard. It’s got a proven list of best practices. Most of them are easy

17 Realistic Ways to Get More Website Traffic

Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic

Search Ranking Factors: 2015 and Beyond

How do search engines rank web pages? It’s that all-important question on the minds of business owners around the globe. Many think there’s an elusive (or illusive) secret formula for ranking pages; pure speculation abounds. And more confusing yet is

How to Perform an Onsite SEO Audit Part 5: Rinse & Repeat

The final step to a successful onsite SEO audit is to develop the process to repeat what you’ve done. In our prior posts we’ve shared how to conduct research, do the analysis, take action, and improve. Today we’ll finish up

How to Perform an Onsite Audit for SEO, Part 4: Improvement

The next article in our five-part series on how to conduct an onsite SEO audit will focus on that ever-important, and sometimes forgotten, step of improvement. Identifying, fixing and monitoring the progress of your organic search visibility must be a