With the changes to Google Adwords’s Enhanced Campaigns set to become universal in June, more and more marketers are purchasing mobile ad space for their businesses. However, simply deploying a mobile ad does not guarantee conversions. You can’t expect the ad to do all the work by itself. You need... View Article
The reports of email’s death have been greatly exaggerated.* In reality, email remains the most potent tool in the marketer’s arsenal: The DMA puts email marketing’s ROI for 2011 at $40.56 for every $1 invested. The figure for 2012 was predicted to “fall” to $39.40. A 2012 survey of consumer... View Article
Mobile devices (including smartphones and tablets) are becoming the primary Internet viewing device for many people. According to Google, nearly 75% of users prefer a mobile-friendly site. Further, 50% of people said that even if they like a business, they’ll use that business less often if its website is not... View Article
42% of the emails opened in January 2013 were opened on mobile devices. 33% were opened in a program installed on a desktop (e.g. Outlook, Apple Mail), and the balance were accessed through a web browser (e.g. Gmail, Hotmail, Yahoo!), according to a Litmus study. So yes, it’s become really... View Article
Guest host Jeff Ogden and special guest Tim Ash, author of Landing Page Optimization and chairperson of Conversion Conference, continue their discussion on landing page optimization. Listen in as Jeff and Tim discuss what’s happened in the four years since Tim wrote his book. Tim addresses how the landscape has changed, and... View Article
