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An Introductory Guide to Mobile for B2B Marketers


Have you ever wondered how to use mobile marketing for a B2B lead generation campaign? If you’re like many B2B marketers, you probably…
Marketing that Matters is Mobile First

Mobile Friendly? Or Mobile First?


Smartphones, tablets, and other mobile devices are ubiquitous. They help us order lunch, take photographs, get traffic directions, text a joke to our…
10 Best Practices for Mobile-Friendly Emails

10 Best Practices for Mobile-Friendly Emails


Have you heard? It’s official: More emails are opened on mobile devices than on desktops. Litmus’s most recent count showed about 53% of…
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Speed Matters: 5 Tips to Make Your Website Load Faster


Does website speed sound like a boring topic? Maybe something better suited to IT rather than marketing? Something you’ll get to “someday,” if ever?…
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9 Ways to Generate Leads with Mobile Marketing


Mobile is huge. We get it. The statistics continue to prove it. According to Morgan Stanley, 90% of consumers have their mobile devices…
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Google’s Mobile Search Update: Are You Ready for April 21?


Google has announced that on April 21, 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use…
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Mobile Search Engine Optimization Best Practices


By now, we all know that mobile searchers outnumber desktop searchers. It may have been true once that you could assume that a mobile…
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The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards


It’s lonely at the top. Whether you’re heading up a large organization or a small startup, as the leader, you have a lot…
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How Multi-Location Call Tracking Boosts Your Marketing ROI


We’re all quick to acknowledge how important our websites are. But how many of us are now saying that our mobile website is…
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5 Key Trends that will Shape Asia Pacific Marketing in 2015


We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors…
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3 Tips for Conversion with Mobile Ads


With the changes to Google Adwords’s Enhanced Campaigns set to become universal in June, more and more marketers are purchasing mobile ad space…
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How To Create Mobile Email That’s Friendly


The reports of email’s death have been greatly exaggerated.* In reality, email remains the most potent tool in the marketer’s arsenal:  The DMA…
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Responsive Web Design Solves Marketing’s Growing Multi-Screen Problem


Mobile devices (including smartphones and tablets) are becoming the primary Internet viewing device for many people. According to Google, nearly 75% of users…
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Mobile-Friendly Email: Trends and Best Practices


42% of the emails opened in January 2013 were opened on mobile devices. 33% were opened in a program installed on a desktop…
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More Landing Page Optimization Insights with Tim Ash


Guest host Jeff Ogden and special guest Tim Ash, author of Landing Page Optimization and chairperson of Conversion Conference, continue their discussion on landing page…