B2B Marketing Zone Mobile Marketing Archives - Act-On Marketing Blog

An Introductory Guide to Mobile for B2B Marketers

Have you ever wondered how to use mobile marketing for a B2B lead generation campaign? If you’re like many B2B marketers, you probably thought mobile was a B2C tool, not a B2B tool. The truth is that mobile is a

Mobile Friendly? Or Mobile First?

Smartphones, tablets, and other mobile devices are ubiquitous. They help us order lunch, take photographs, get traffic directions, text a joke to our BFFs. And we don’t confine their use to our consumer lives. As business travelers we flash our

10 Best Practices for Mobile-Friendly Emails

Have you heard? It’s official: More emails are opened on mobile devices than on desktops. Litmus’s most recent count showed about 53% of emails being opened on mobile devices; Movable Ink’s Q1 2015 Mobile Device study found 67% of email

Speed Matters: 5 Tips to Make Your Website Load Faster

Does website speed sound like a boring topic? Maybe something better suited to IT rather than marketing? Something you’ll get to “someday,” if ever? You might want to reconsider. Quickly. Website speed can have a massive effect on conversions, both

9 Ways to Generate Leads with Mobile Marketing

Mobile is huge. We get it. The statistics continue to prove it. According to Morgan Stanley, 90% of consumers have their mobile devices with them 24 hours a day, seven days a week. And iMedia Connection found that there are

Google’s Mobile Search Update: Are You Ready for April 21?

Google has announced that on April 21, 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use mobile-friendliness to determine if your site should rank higher in the search results. According to Google’s Webmaster

Mobile Search Engine Optimization Best Practices

By now, we all know that mobile searchers outnumber desktop searchers. It may have been true once that you could assume that a mobile user looking for your products or services would also be looking on the desktop, but a 2014

5 Key Trends that will Shape Asia Pacific Marketing in 2015

We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how prospects consume, interpret and interact with information, driving marketers to focus their efforts on ensuring

3 Tips for Conversion with Mobile Ads

With the changes to Google Adwords’s Enhanced Campaigns set to become universal in June, more and more marketers are purchasing mobile ad space for their businesses. However, simply deploying a mobile ad does not guarantee conversions. You can’t expect the