When it comes to using advanced marketing tactics, sometimes it seems like you need a staff of dozens and a small army of outside partners to get it done. It can be chaos…and can breed chaos in response. But direct marketing has always been an arena in which the small... View Article
B2B marketing has evolved over the past decade, including a growing emphasis on measurement and analysis. According to a study by DemandGen Report, 40 percent of CEOs are tracking their marketing teams’ impact on revenue, and using that information to determine budgets and other marketing plans. This is where marketing... View Article
We recently surveyed 101 of our customers in the small and medium-sized business category about their online marketing practices. The questions we asked were taken from an Act-On and Forrester Consulting Report titled “Driving SMB Revenue in a Down Economy,” in which those initial results revealed a new model for... View Article
After the holiday lull, the year’s event calendar is warming up for what could be a very busy year for many of us. According to a recent Event Marketing Institute study, more than 80% of respondents agreed that event marketing is important to their organizations – and more than 40%... View Article
Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing Influencer strategies and why they’re important Facebook’s IPO and what it means for marketers New social media tools for B2B marketers... View Article
