People presume that, in the transition to cloud systems, there will be tug of war between SaaS and IT, as well as between SaaS and traditional software deployment methods. While there’s a bit of truth to the rumored struggle for traditional software and SaaS to find a balance, it’s not... View Article
We really like it when our customers succeed; we like it even better when Act-On has played a role in that success. Adaptive Computing is the largest provider of policy-based optimization software for High-Performance Computing (HPC) and private cloud environments. The company is well-known for technological excellence, and was included... View Article
The number and variety of tools marketers have to reach potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. But on the flip side… How do you use these tools so they augment each other? How do you find the time to manage... View Article
Editor’s note: Shawn Naggiar is the Chief Revenue Officer for Act-On Software. He joined Act-On in early 2008 as employee #7, and was a key architect in creating the company’s go-to-market strategy. He is usually found with a phone in his hand. Marketing automation has become the secret weapon of... View Article
Marketing automation isn’t just for marketers anymore. What began as a suite of capabilities that relieved marketers of certain manual tasks has turned into a genuine sales enablement tool. When CRM and marketing automation are integrated, sales gets a seat at the table to view the strategic customer information that... View Article
Imagine a wall. Your business is on one side and a pot of gold is on the other. The gold is the higher profits you can earn with a marketing automation system; the wall is the work to get started. Often, marketers believe that adopting marketing automation requires a complete... View Article
The single most common cause of marketing automation failure is a lack of attention to detail and process in the marketing organization. There, that was easy. But avoiding failure – that’s not so easy. It takes a lot of planning and a little work, but the rewards are long-lasting and... View Article
The term “agile marketing” is used to describe an environment in which new marketing initiatives are conceived, tested, tweaked, executed, and analyzed with blazing speed and maximum flexibility. The name is taken from “agile software development,” and the practice is gaining popularity as a way to manage the fast pace... View Article
