B2B Marketing Zone

How to Make Audience Segmentation Truly Personal

Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in

How Do I Prepare for Marketing Automation?

We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption was in 2004. VentureBeat reported just last year that only about 3% of non-tech companies have adopted marketing

Marketing Automation for the New Buyer’s Journey

Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. This had been the model for

Join the i♥marketing Roadshow! Next Stop: July 9 in Boston

It’s the next stop in the i♥marketing roadshow, and you won’t want to miss this opportunity to join the fun! i♥marketing is a complimentary marketing workshop that’s been taking the country by storm. These half-day events are a great opportunity to fine-tune your marketing skills