The Future of CRM is Customer Engagement

What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to sit down with Paul Greenberg, who’s sometimes referred to as “the Godfather of CRM.” Paul’s the author

Color My World: How Color Affects Conversion Rates

When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog posts, white papers, and infographics have been dedicated to the umpteen Google updates that reward quality content and push low-quality,