B2B Marketing Zone

More on Marketing Automation

MA Hacks

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Marketing automation has outgrown the demand generation box. Explore 10 use cases for new ways to use your marketing automation platform throughout all…
marketing panel interview

10 Very Smart People Weigh In on How to Rethink Marketing

How would you rethink marketing? We asked 10 thought leaders and here are their answers.
powering customer experience

Act-On: Powering the Customer Experience

Today’s marketer must weave brand awareness, demand generation and customer marketing into a balanced, global marketing strategy. Learn how Act-On can help you…

iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities

In the spring of 2014, iCharts planned a product launch, but had no list and no content. Read how they pulled off a…
Customer Retention

Use Marketing Automation to Keep Customers and Expand Retention

In this reprint from the Raconteur “Digital Economy Report,” Act-On’s Andy MacMillan discusses how CMOs can rethink marketing automation for the lifecycle
2016. New Year's Resolution written in a notebook

5 New Year’s Resolutions for Marketers

Check out these 5 New Year’s resolutions for marketers and get ideas for setting your own marketing goals in 2016 and beyond.

Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change

As the supply chain evolves from supply-driven to demand-driven, Spinnaker Management uses marketing automation to communicate, educate, and inform.
content word in metal type

How to Make Audience Segmentation Truly Personal

Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact,…
Open Marketing Ecosystem

What’s an Open Marketing Ecosystem? And Why Should You Care?

Yes, there are a lot of buzzwords in our industry. (Joe Lazauskas over at Contently has a running, funning series that collects them.)…
MA Strategy

How Do I Prepare for Marketing Automation?

We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption…
Social Technologies

Are You Ready for Marketing Automation? Here’s How to Find Out

Most of us can’t resist the newest, shiniest gadget on the market. After all, do any of us really need a new Apple…

Marketing Automation for the New Buyer’s Journey

Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing…

Blue Mountains School Drives Enrollment and Revenue with Marketing Automation

Many marketers are faced with the challenge of trying to address the unique needs of a wide variety of audiences. Some deal with…

How Marketing Automation Can Release You from Spreadsheet Purgatory

Let’s be honest – spreadsheets are a marketing nightmare. You may have gotten away with them as the backbone of your marketing system…

Join the i♥marketing Roadshow! Next Stop: July 9 in Boston

It’s the next stop in the i♥marketing roadshow, and you won’t want to miss this opportunity to join the fun! i♥marketing is a complimentary marketing workshop that’s…

Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide

Chances are, if you’re considering adopting marketing automation, you’re a very busy person. After all, implementing any kind of new technology, whether it’s…

Small Business, Big Impact: Why Small and Mid-Size Companies Adopt Marketing Automation

Back the old days (as in, several years ago) marketing automation was generally seen as a powerful technology that was available only for the…

Discover the Solution to Your Biggest Data Challenges: Act-On Data Studio

Data has become marketing’s lifeblood. It’s the oxygen that powers the engines we all use to turn prospects into leads, and those leads into…

Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale

Complex sales are a fact of life for many B2B organizations – especially the ones in the business of selling enterprise-wide software. These…

5 Ways to Help B2B Marketers Come Up With New Content Ideas

Is your content engine running out of gas? Is writer’s block keeping you up at night, and preventing your marketing campaigns from driving…