B2B Marketing Zone

5 Tips for Improving Lead and Demand Generation Results

When it comes to lead generation, there’s one thing that every business professional can agree on: high quality leads are important. In a recent episode of Mad Marketing TV, NetProspex VP of Marketing Maribeth Ross discussed actions that businesses can

Core Values: How Does Happiness Influence Your Business?

Does your role as a marketing or sales professional help you spread happiness? In a recent episode of Mad Marketing TV, Jenn Lim, CEO and Chief Happiness Officer of Delivering Happiness and a Zappos.com consultant, discussed the science behind happiness and how

Optimized Landing Pages: A Key Marketing Tactic to Implement

As a marketer, you’ve most likely used dozens of tactics, from website optimization to social media marketing. And you’ve probably found that some of these tactics are more effective than others. Some even work for a while, only to have

More than ROI: Determining the Correct Marketing Metrics

It’s a question that every marketing team must ask themselves: How are we going to track and manage our marketing effectiveness in a way that aligns to our business goals? However, determining what metrics best illustrate your marketing efforts and