When it comes to lead generation, there’s one thing that every business professional can agree on: high quality leads are important. In a recent episode of Mad Marketing TV, NetProspex VP of Marketing Maribeth Ross discussed actions that businesses can take to improve lead and demand generation. 5... View Article
Does your role as a marketing or sales professional help you spread happiness? In a recent episode of Mad Marketing TV, Jenn Lim, CEO and Chief Happiness Officer of Delivering Happiness and a Zappos.com consultant, discussed the science behind happiness and how happiness can be applied as a business model. Delivering Happiness... View Article
As a marketer, you’ve most likely used dozens of tactics, from website optimization to social media marketing. And you’ve probably found that some of these tactics are more effective than others. Some even work for a while, only to have decreasing results. So how do you decide which key tactics... View Article
Ask any sales professional and they’ll tell you the same thing: sales has changed dramatically over the past 10 to 20 years. One of the biggest changes is that leads are coming into the sales pipeline that are better educated and further along in the sales process. The good news... View Article
It’s a question that every marketing team must ask themselves: How are we going to track and manage our marketing effectiveness in a way that aligns to our business goals? However, determining what metrics best illustrate your marketing efforts and guide continuous improvement can be tricky. In a recent episode... View Article
In this episode of Mad Marketing TV, Dan McDade, an expert in B2B demand generation and author of The Truth About Leads, gives additional insight into a problem so many companies have – sales and marketing both feel the effects of broken lead generation processes, yet don’t know how to... View Article
Dan McDade, an expert in B2B demand generation and author of The Truth About Leads, understands the importance of marketing and sales alignment. In fact, according to McDade, the number one problem impacting revenue generation today is what many consider sales and marketing alignment. McDade refers to this problem as... View Article
Join host Jeff Ogden and special guest Jonathan Kantor, author of the book “Crafting White Paper 2.0”, and founder of The Appum Group, aka “The White Paper Company”, as they continue their conversation about: • The use of “long form” content versus other pieces of content in today’s marketing landscape... View Article
