B2B Marketing Zone

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Ever feel like you’re being pulled in a thousand directions at once? With the various projects and challenges facing marketers today, just figuring out where to start can prove challenging. Add digital and new media tools and you might be wondering how to make sense of it all!
Mad Marketing TV seeks to provide straight forward marketing insights that you can apply to your business today.

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5 Tips for Improving Lead and Demand Generation Results


When it comes to lead generation, there’s one thing that every business professional can agree on: high quality leads are important. In a…
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Core Values: How Does Happiness Influence Your Business?


Does your role as a marketing or sales professional help you spread happiness? In a recent episode of Mad Marketing TV, Jenn Lim, CEO…
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Optimized Landing Pages: A Key Marketing Tactic to Implement


As a marketer, you’ve most likely used dozens of tactics, from website optimization to social media marketing. And you’ve probably found that some…
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Creating a Sales Culture that Works: Tips for Improving Sales Results


Ask any sales professional and they’ll tell you the same thing: sales has changed dramatically over the past 10 to 20 years. One…
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More than ROI: Determining the Correct Marketing Metrics


It’s a question that every marketing team must ask themselves: How are we going to track and manage our marketing effectiveness in a…
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More Sales and Marketing Alignment Insight with Dan McDade — Mad Marketing TV Episode 17


In this episode of Mad Marketing TV, Dan McDade, an expert in B2B demand generation and author of The Truth About Leads, gives…
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The Truth About Leads with Dan McDade — Mad Marketing TV Episode 17


Dan McDade, an expert in B2B demand generation and author of The Truth About Leads, understands the importance of marketing and sales alignment.…
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More Tips on White Paper Marketing from Jonathan Kantor – Mad Marketing TV Episode 16


Join host Jeff Ogden and special guest Jonathan Kantor, author of the book “Crafting White Paper 2.0”, and  founder of The Appum Group,…
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Crafting Next Generation White Papers for a Social Media Oriented Reader – Mad Marketing TV Episode 16


Without a doubt, social media has changed the way we share and absorb online content. Formats that support concise messaging, like Twitter and…
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The Impact of Social Media on White Paper Marketing


More and more people are using the Internet, Social Media, and mobile apps to stay on top of critically important information. Much of this…
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Buyer Personas: The Five Insights You Really Need (and definitely don’t have)


Many people will tell you that your buyer personas should be based on demographic data and other readily available characteristics, and there’s nothing wrong with…
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More Marketing Fundamentals with Thor Johnson


Guest host Jeff Ogden and demand generation pioneer Thor Johnson continue their discussion of marketing fundamentals,  discussing: Do’s and Don’ts of Marketing Voice…
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Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15


Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of…
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More Finding Happiness with Randy Garn


Guest host Jeff Ogden and special guest Randy Garn, nationally recognized author, entrepreneur, and co-founder of Prosper Inc., continue their discussion on: Randy’s…
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Six Prosperity Practices with Randy Garn – Mad Marketing TV Episode 14


Join guest host Jeff Ogden and special guest Randy Garn, nationally recognized author, entrepreneur, and co-founder of Prosper Inc., as they discuss the…
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More B2B Marketing with Paul Dunay


Guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, continue their discussion…
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More Return on Influence with Mark Schaefer


Guest host Jeff Ogden and special guest Mark Schaefer, author and marketing professor at Rutgers University, continue their discussion on:  Mark’s new book, “Return on…
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Content Marketing: Leaping Out of the Content Ocean with Doug Kessler – MadMarketing TV Episode 11


Join guest host Jeff Ogden and special guest Doug Kessler, Co-founder and Creative Director of London based B2B content marketing agency Velocity Partners,…
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More Marketing in the UK with Andy Betts


Guest host Jeff Ogden and special guest Andy Betts, marketing evangelist, consultant, writer, conference specialist and Strategy & Marketing Director, continue their discussion…
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Escaping the Silo – Sales and Marketing in 2012


We all want the same thing from marketing regardless of the approach we take – content – social – digital – traditional –…