B2B Marketing Zone

More on List Management

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Digital Debris: Why Data Needs an Expiration Date


I recently received a letter from a large health insurance company. Not my current provider, mind you. One that covered my health care…
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Think Outside the Desktop: How to Build Your Email List Offline


An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to…
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3 Challenges To Make You Drop Your (Email) Shotgun


Someplace, my name is on a direct mail list. Given the junk mail I get, I’d bet that list has been sold over…
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Geodemographics: Using Location-Based Segments for Targeted Marketing


What does your address say about you? Quite a lot, as it turns out – especially to marketers trying to reach all of…
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David and Goliath: How Small Players Beat Out the Big Banks


Editor’s note: This post was originally published in the National Mortgage Professional Magazine. We are re-posting it here because the advice has value…
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Ten Ways to Lose a Lead


Ignore them on social media when they post a comment or query. Social’s just a passing fad, right? Pay no mind to your…
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Tactics for Growing Your Email Marketing Lists


Today we’re sharing one of Marketing Sherpa’s excellent charts with you. The data shows the responses to the survey question “Which of the…
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What Costs More Than CRM?


I recently visited the president – a very worried president – of a company whose lead sales rep left and took along $2…
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Four Steps for Starting the Lead Management Process


In a recent webinar titled “The Blueprint for Turning Prospects into Customers” Carlos Hidalgo, CEO of Annuitas Group and Craig Rosenberg, author of…
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Sales & Marketing Alignment: The Sales Perspective


DemandCon’s Boston conference opens today. One of DemandCon’s key findings is that it is “statistically clear that companies who aligned their sales and…
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Lead Management: The CliffsNotes for Success


In my years running marketing and client programs for a B2B media company, we worked with literally hundreds of companies on their lead…
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It’s My Party and I Hope You Show Up: Building a Subscriber List That People Want to Be A Part Of


You bought six kinds of chips, the bar is stocked and the perfect party music has been selected. So why are you sitting…
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Use Segmentation to Reach the People Most Likely To…


When people buy something, whether for themselves or their companies, it’s usually to solve a problem or fulfill a desire. If you aggregate…
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How (and Why) to Define A Segment


There’s a lot of buzz about segmentation…simply put, you parse your contact base into segments with common needs so you can address those…