Ignore them on social media when they post a comment or query. Social’s just a passing fad, right? Pay no mind to your customer’s digital body language. Marketing may see what a prospect is interested in, but they don’t really have to share that info with sales, do they? Does... View Article
Today we’re sharing one of Marketing Sherpa’s excellent charts with you. The data shows the responses to the survey question “Which of the following tactics is your organization using to drive email list growth? Please select all that apply.” Website registration is huge at 77%, a clear vote for content... View Article
I recently visited the president – a very worried president – of a company whose lead sales rep left and took along $2 million worth of business. That’s a pretty hefty chunk of change for any business and, for some companies, that might put them out of business. The company... View Article
Step 3. Understanding Lead Scoring Mr. Stacy Gentile of Invigra and Jeff Linton of Act-On Software delivered a webinar about The Blueprint for Sales and Marketing Success. This series of posts addresses key points made in the webinar. Lead Scoring Once your list is built, you need to begin figuring... View Article
In a recent webinar titled “The Blueprint for Turning Prospects into Customers” Carlos Hidalgo, CEO of Annuitas Group and Craig Rosenberg, author of the blog, Funnelholic discussed lead management and how it relates to demand generation. Carlos began by defining “lead management” as the answer to the question, “I generated... View Article
DemandCon’s Boston conference opens today. One of DemandCon’s key findings is that it is “statistically clear that companies who aligned their sales and marketing processes were winning the battle.” In that spirit, we’re publishing one post about sales and marketing alignment from the sales point of view today, and one... View Article
In my years running marketing and client programs for a B2B media company, we worked with literally hundreds of companies on their lead generation programs. The difference between those with lead management, and those without, was night and day. We basically knew off the bat who was going to make... View Article
You bought six kinds of chips, the bar is stocked and the perfect party music has been selected. So why are you sitting at home alone on the night of your big party? You invested a lot of time, effort and money in this party, but somewhere it went wrong.... View Article
