Could your SMB’s marketing be more effective? In a recent webinar, 7 Habits of Today’s Highly Successful SMBs, Act-On Software’s Jeff Linton broke the seven marketing habits down into useful tips that can help put your business ahead. If you don’t have time to listen to the recording, here’s a... View Article
Last week, Atri Chatterjee, CMO of Act-On joined Pete Gracey, Co-founder and President of AG Salesworks in an in-depth webinar on Best Practices for Marketing and Sales Alignment: Working Through the Funnel. If you’ve read Part I of our story, you already know how much work goes into building a... View Article
In a recent webinar, Pete Gracey, co-founder & president of AG Salesworks joined Act-On CMO Atri Chatterjee to discuss Best Practices for Marketing & Sales Alignment: Working Through the Funnel. This webinar is packed with information; we’ll discuss Part 1 in this post, and then cover Part 2 in the... View Article
Put into practice, marketing and sales alignment is highly effective (32% gains in year-over-year sales, says Aberdeen Group research), but it’s barely utilized…only 8% of companies say their marketing and sales departments are tightly aligned. Inbound marketing, email, lead qualification, content marketing; sales and marketing teams leverage a wide variety... View Article
Hear that low hum of excitement in the air? It’s 2013 coming at us, a whole new year full of bright and shiny opportunities. Here are Act-On’s Top Ten Resolutions for Marketers for your success in the new year: 1. Reduce, reuse, and recycle. Make the most of your content!... View Article
Recently Gerhard Gschwandtner, Founder and CEO of Selling Power and Shawn Naggiar, Act-On’s Chief Revenue Officer had a discussion that began by defining “integrated marketing automation” and progressed into a lively discourse with plenty of food for thought – and ideas for action. Shawn reminds us that a fundamental key... View Article
It’s been said that timing is everything. Although that might not be entirely true, based on the findings from our recent study with Forrester Consulting, when it comes to leads and lead nurturing, timing does have a strong impact on SMBs’ success. This wasn’t the only insight revealed by the... View Article
Act-On Software commissioned Forrester Consulting to survey small and medium-sized businesses across the US to determine whether SMBs are adapting their marketing practices in the face of a difficult economy. The survey delivered an unequivocal “Yes,” and revealed multiple factors separating Top Performers – SMBs exceeding their own revenue goals... View Article
