Ignore them on social media when they post a comment or query. Social’s just a passing fad, right? Pay no mind to your customer’s digital body language. Marketing may see what a prospect is interested in, but they don’t really have to share that info with sales, do they? Does... View Article
A long time ago, in a galaxy far away, I was a salesperson. To be specific, I sold health and wellness training materials (videos, posters, booklets) to enterprise organizations that used them to educate employees, with the goal of lowering health care costs and raising productivity and satisfaction levels. When... View Article
Andrew Gaffney is the Editorial Director of Demand Gen Report, a publication focused on demand generation best practices for B2B marketing professionals. Janelle Johnson, Director of Demand Gen for Act-On, has a solid track history of using content to create successful campaigns. Recently the two sat down together for a... View Article
Content marketing gets a lot of attention, and rightly so; it can bring potential customers to your door through SEO and social, carry your brand messages into the world, and position your company as a trustworthy authority in your field. To be successful with content marketing, you need to get... View Article
Sales has come a long way from the Glengarry Glen Ross days of high pressure and aggressive tactics. Especially in the last five years, sales and marketing roles have shifted and this impacts the way the funnel breaks down as well. Mr. Stacy Gentile and I delivered a webinar, “Unpacking... View Article
Lead scoring is an effective method to help identity hot leads. You begin by identifying attributes that are characteristic of decision-makers at your best existing customers, and the actions they took on their buyer’s journey. You then determine a numerical value for each factor, weighting them according to productivity. Next,... View Article
Could your SMB’s marketing be more effective? In a recent webinar, 7 Habits of Today’s Highly Successful SMBs, Act-On Software’s Jeff Linton broke the seven marketing habits down into useful tips that can help put your business ahead. If you don’t have time to listen to the recording, here’s a... View Article
Last week, Atri Chatterjee, CMO of Act-On joined Pete Gracey, Co-founder and President of AG Salesworks in an in-depth webinar on Best Practices for Marketing and Sales Alignment: Working Through the Funnel. If you’ve read Part I of our story, you already know how much work goes into building a... View Article
