Hear that low hum of excitement in the air? It’s 2013 coming at us, a whole new year full of bright and shiny opportunities. Here are Act-On’s Top Ten Resolutions for Marketers for your success in the new year: 1. Reduce, reuse, and recycle. Make the most of your content!... View Article
High-Impact-Prospecting is a New York-based marketing agency providing agile, high-outcome B2B demand generation services for technology-centric clients. Earlier this year H-I-P developed a remarketing strategy that was producing wonderful results – an 18 percent increase in outcomes – but required an employee to spend hours manually consolidating and de-duplicating all... View Article
Act-On Software commissioned Forrester Consulting to survey small and medium-sized businesses across the US to determine whether SMBs are adapting their marketing practices in the face of a difficult economy. The survey delivered an unequivocal “Yes,” and revealed multiple factors separating Top Performers – SMBs exceeding their own revenue goals... View Article
Register for this power-packed 30-minute webinar now Webinars are one of the best lead generation mediums marketing organizations can offer in terms of both quality and quantity. The only catch is: You can’t produce a high-quality event without a sound strategy. Here’s a short cut to excellence. Join Craig Rosenberg,... View Article
When it comes to lead generation, there’s one thing that every business professional can agree on: high quality leads are important. In a recent episode of Mad Marketing TV, NetProspex VP of Marketing Maribeth Ross discussed actions that businesses can take to improve lead and demand generation. 5... View Article
The one thing all marketers have in common is the need for more leads. “Generating more high quality leads” is the top marketing challenge for organizations of all sizes, whether B2B, B2C, or B2B2C. (Forrester 2012 Benchmark Lead Generation Report) Eric Albertson will present an entertaining, past-faced webinar: “The Real... View Article
In my years running marketing and client programs for a B2B media company, we worked with literally hundreds of companies on their lead generation programs. The difference between those with lead management, and those without, was night and day. We basically knew off the bat who was going to make... View Article
As a marketer, you’ve most likely used dozens of tactics, from website optimization to social media marketing. And you’ve probably found that some of these tactics are more effective than others. Some even work for a while, only to have decreasing results. So how do you decide which key tactics... View Article
