6 Steps to Fix a Leaky Pipeline

Lead generation often focuses on one thing above all others – funneling as many leads as possible into the sales pipeline. That’s a good thing; it helps make sure your sales reps have plenty of qualified leads when it comes

How to Generate Leads Using Quizzes

Social media has taken to quizzes with gusto since the first one popped up on Facebook or Twitter. It didn’t take long before marketers noticed, and began to experiment with quizzes as a way to generate leads. As it turned

How to Get More Leads from Your B2B Blog

Why does your company have a blog? Is it to help the search engines find you? To have some content for the email newsletter? Those things count, but they probably aren’t your number-one concern. If you’re in B2B and you’ve

How to Get a Bigger Bang from Your Press Releases

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Consider Michael Jordan’s famous, two-word fax announcing his return to basketball in 1995, as relayed by his agent, David Falk: …

The Secret to Connecting with Self-Educating Buyers

The following excerpt is from a recent webinar featuring Robert Rose and Tom Martin on the challenge marketers face today in connecting with self-educating buyers. Robert Rose is the chief strategy officer with the Content Marketing Institute and the author of a new