How to Get a Bigger Bang from Your Press Releases

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Consider Michael Jordan’s famous, two-word fax announcing his return to basketball in 1995, as relayed by his agent, David Falk: …

The Secret to Connecting with Self-Educating Buyers

The following excerpt is from a recent webinar featuring Robert Rose and Tom Martin on the challenge marketers face today in connecting with self-educating buyers. Robert Rose is the chief strategy officer with the Content Marketing Institute and the author of a new