B2B Marketing Zone

More on Lead Generation

3 reasons why your last webinar sucked_FI

3 Reasons Why Your Webinars Suck


Even if you nail the technical and promotional issues around webinars, your webinars can still suck. Learn what really matters to your attendees.
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Why You Should Consider Using Twitter for B2B Leads


Learn the tips and tricks for generating leads through twitter, featuring an interview with Act-On sales rep Brad Osterhout who scored big when…
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6 Steps to Fix a Leaky Pipeline


Lead generation often focuses on one thing above all others – funneling as many leads as possible into the sales pipeline. That’s a…
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How to Generate Leads Using Quizzes


Social media has taken to quizzes with gusto since the first one popped up on Facebook or Twitter. It didn’t take long before…
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How to Get More Leads from Your B2B Blog


Why does your company have a blog? Is it to help the search engines find you? To have some content for the email…
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How to Get a Bigger Bang from Your Press Releases


Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Consider Michael Jordan’s famous, two-word…
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Successful Sales and Marketing Alignment, Part 2: Understand the Buyer


This post is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about making sure you have…
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Think Outside the Desktop: How to Build Your Email List Offline


An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to…
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The Secret to Connecting with Self-Educating Buyers


The following excerpt is from a recent webinar featuring Robert Rose and Tom Martin on the challenge marketers face today in connecting with self-educating buyers. Robert…
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9 Ways to Generate Leads with Mobile Marketing


Mobile is huge. We get it. The statistics continue to prove it. According to Morgan Stanley, 90% of consumers have their mobile devices…
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The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers


In 2014, digital marketers started hearing a lot about quizzes. Did you take BuzzFeed’s “What City Should You Actually Live In?” quiz when it…
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Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps


B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Instead of waiting for an…
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Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight


This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of…
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Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers


A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s often the…
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Customer Lifecycle Metrics, Part 1: The Rules of Attraction


Every stage of the B2B buyer’s lifecycle is unique – not only to them but also to the type of business you’re engaged…
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The Word Of The Year Is a #Hashtag


The American Dialect Society, founded in 1889, is dedicated to the study of the English language as practiced in North America, and of…
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8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine


While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. In Content Marketing Institute’s “Content Marketing…
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Get Started with Video Marketing: DIY


Have you wanted to get started with video marketing, but lack the budget to hire a production company? Yes, it would be nice…
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Color My World: How Color Affects Conversion Rates


When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog posts, white papers,…
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The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards


It’s lonely at the top. Whether you’re heading up a large organization or a small startup, as the leader, you have a lot…