Andrew Gaffney is the Editorial Director of Demand Gen Report, a publication focused on demand generation best practices for B2B marketing professionals. Janelle Johnson, Director of Demand Gen for Act-On, has a solid track history of using content to create successful campaigns. Recently the two sat down together for a... View Article
Could your SMB’s marketing be more effective? In a recent webinar, 7 Habits of Today’s Highly Successful SMBs, Act-On Software’s Jeff Linton broke the seven marketing habits down into useful tips that can help put your business ahead. If you don’t have time to listen to the recording, here’s a... View Article
It’s an endless question, haunting email marketers everywhere: “When should I send an email marketing campaign for optimal results?” Is it weekdays between 2-5pm? Or maybe it’s on the weekends? You can find all kind of conflicting advice about email timing. Dr. Flint... View Article
Last week, Atri Chatterjee, CMO of Act-On joined Pete Gracey, Co-founder and President of AG Salesworks in an in-depth webinar on Best Practices for Marketing and Sales Alignment: Working Through the Funnel. If you’ve read Part I of our story, you already know how much work goes into building a... View Article
Craig Rosenberg is working on a book, “Tips for Sales Prospecting Into Small Businesses,” for Radius (radiusintel.com), and asked me to contribute a few tips. I’m posting them here, and if you’d like to contribute your favorite to the discussion, just leave a comment below. It comes to every salesperson:... View Article
In a recent webinar, Pete Gracey, co-founder & president of AG Salesworks joined Act-On CMO Atri Chatterjee to discuss Best Practices for Marketing & Sales Alignment: Working Through the Funnel. This webinar is packed with information; we’ll discuss Part 1 in this post, and then cover Part 2 in the... View Article
Put into practice, marketing and sales alignment is highly effective (32% gains in year-over-year sales, says Aberdeen Group research), but it’s barely utilized…only 8% of companies say their marketing and sales departments are tightly aligned. Inbound marketing, email, lead qualification, content marketing; sales and marketing teams leverage a wide variety... View Article
Part 6. Putting it all together: The Marketing Automation Lead Generation Blueprint The Blueprint contains all the steps you need to put into place, and shows how they relate to each other. Determine your target market. Know who they are and what they want. Think like a sculptor, and pare away... View Article
