Those of us charged with helping marketers optimize email deliverability would much rather see a sender with an elevated unsubscribe rate, as opposed to high spam complaint rates. High spam complaints have a direct impact on your delivery rates, and should be a warning bell that something is not right... View Article
Today we’re sharing one of Marketing Sherpa’s excellent charts with you. The data shows the responses to the survey question “Which of the following tactics is your organization using to drive email list growth? Please select all that apply.” Website registration is huge at 77%, a clear vote for content... View Article
The average person receives an overwhelming amount of email in their inbox every day. The challenge you face is making your email stand out from the all the others, and ensuring that your message can cut though the noise. You have around 3-5 seconds to persuade a recipient that your... View Article
Marketing Sherpa’s Email Summit for 2013 has come and gone, but the knowledge shared from it lingers on. From a Top Takeaways webinar (find the slides on SlideShare), here are nine useful tips about using email and Facebook together: Make sure they’re aligned strategically, tactically, and operationally. Make sure to... View Article
The reports of email’s death have been greatly exaggerated.* In reality, email remains the most potent tool in the marketer’s arsenal: The DMA puts email marketing’s ROI for 2011 at $40.56 for every $1 invested. The figure for 2012 was predicted to “fall” to $39.40. A 2012 survey of consumer... View Article
Picture this scenario: You have some important news you have to tell a friend; you run to their house and knock loudly on the door, but no one is home. The next day you run over to their house once again to share your news. You knock loudly on the... View Article
42% of the emails opened in January 2013 were opened on mobile devices. 33% were opened in a program installed on a desktop (e.g. Outlook, Apple Mail), and the balance were accessed through a web browser (e.g. Gmail, Hotmail, Yahoo!), according to a Litmus study. So yes, it’s become really... View Article
MarketingSherpa’s Email Summit 2013 runs February 19-22, at the Paris Las Vegas Hotel & Casino. If you’re going, stop by Act-On’s booth (#404) at the MarketingSherpa Email Summit Expo and say hello. This event is the largest vendor-neutral, research-based email marketing event. It’s aimed at helping marketers overcome top email... View Article
