In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. But best practices for email evolve continuously, as today’s marketing mix progressively includes new channels and devices. John DiStefano, Research Director for BtoB led off a recent webinar by sharing the current state of... View Article
In honor of the upcoming Email Insider Summit in Florida May 1-5, we’re sharing a colorful infographic lent by Litmus showing just how fabulous email still is ($40-to-$1 ROI, anyone?). if you’re attending the conference, don’t miss the “The Politics Of Data-Driven Marketing.” Our own Chief Privacy and Deliverability Officer,... View Article
When we’re investigating delivery issues, there’s one area that’s often overlooked: Domains or URLs within an email. It’s easy to load up your marketing emails with links. Just for starters, you’ve got an unsubscribe link, your company’s link, and a link to view the email in the browser. You could... View Article
When we talk about cross-channel marketing, we’re talking about aligning branding, messaging, offers, and timing across multiple channels. The two most important channels to align are email and social media. Social is increasingly important as a driver of cross-channel, full-lifecycle engagement – and email still delivers the most revenue and... View Article
David Fowler, Act-On’s chief privacy and deliverability officer recently did an interactive “Top 10 Email Deliverability Best Practices” roundtable session at MarketingSherpa’s Email Summit 2013 in Las Vegas. The roundtable proved so popular that we’re offering a bigger, better, more comprehensive version of it in a live, free webinar Wednesday,... View Article
Those of us charged with helping marketers optimize email deliverability would much rather see a sender with an elevated unsubscribe rate, as opposed to high spam complaint rates. High spam complaints have a direct impact on your delivery rates, and should be a warning bell that something is not right... View Article
Today we’re sharing one of Marketing Sherpa’s excellent charts with you. The data shows the responses to the survey question “Which of the following tactics is your organization using to drive email list growth? Please select all that apply.” Website registration is huge at 77%, a clear vote for content... View Article
The average person receives an overwhelming amount of email in their inbox every day. The challenge you face is making your email stand out from the all the others, and ensuring that your message can cut though the noise. You have around 3-5 seconds to persuade a recipient that your... View Article
