The Act-On Email Deliverability Glossary, Part 1

“Deliverability” is the term used to describe the success rate for delivering email into subscribers’ inboxes. The business processes and reputation of an email service provider affect deliverability, but the email marketing team has control over the most critical deliverability factors,

The Resurgence of Email Marketing

When Facebook added inline advertising as part of its venture into the public stock market in 2012, it seemed like email marketing was soon to be a thing of the past. McKinsey’s iConsumer survey reported a 20% decline in email

10 Best Practices for Mobile-Friendly Emails

Have you heard? It’s official: More emails are opened on mobile devices than on desktops. Litmus’s most recent count showed about 53% of emails being opened on mobile devices; Movable Ink’s Q1 2015 Mobile Device study found 67% of email