B2B Marketing Zone

More on Email Marketing

email formula

Why Formulas Work Better than Templates for Email

Ever been tempted to buy a “winning” email template for a sales pitch? Discover why it’s a bad idea, and what you can…
spring cleaning

Spring Sending: Time for a Fresh Start

‘Tis spring, and a marketer’s fancy turns to – spring cleaning! Email list cleansing and validation will make all your sends more effective,…
David Fowler_Digital Insights

Brexit and the Digital Landscape – What Can You Expect?

On June 23, 2016 the UK will vote to stay in – or leave – the European Union. What will this mean for…
email metrics

5 Email Metrics to Help Diagnose Your Mistakes

Learn the 5 basic email metrics, and what they might have to say about the health of your lists or your campaigns, plus…
David Fowler_Digital Insights

DIGITAL INSIGHTS: Consider the Email Experience Council

David Fowler attended the Email Experience Council’s annual event (in New Orleans this year). Learn all about what he saw at this year's…
email addresses

Temporary/Disposable Email Addresses & Their Effect on Deliverability

Temporary and disposable email addresses can hose your deliverability. Learn how to mitigate the damage – and prevent the problem (while finding great…

How Clean is Your Database?

Your email programs probably deliver a hefty part of your revenue. They’ll do even better if you take proactive steps to keep your…
email marketing_FI

8 Reasons Why Email is Still the Killer App – For Now

Email has been around for almost 40 years, but it’s not old hat. It’s still the #1 marketing tools, as it keeps evolving…
email encryption_FI

Gmail TLS Encryption and Deliverability: What You Need to Know

Gmail has finally introduced Transport Security Layer (TLS) Encryption. Here’s everything you need to know about stepping up your email deliverability with Google’s…
email sender reputation

Rethinking How You Measure Sender Reputation

Go beyond one universal sender reputation metric: three publicly available services you can use to measure deliverability performance.
email purgatory

Graymail: Navigating Email Purgatory

When your customer opts into your email but then ignores it, ISPs notice and consider your email less wanted. What to do about…
email segmentation

Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Competition for the inbox gets fiercer every day. How to use segmentation to make your emails more important to your recipients.
email marketing

Start Strong in 2016: A Round-Up of Email Essentials

Email is still the most productive channel of all, so it’s always the right time to review your MO and improve. 5 email…
IP Address

New Year, New Email IP Address?

Are you transitioning to a new email service provider (ESP)? How and why to consider a dedicated IP address vs. a shared IP…
email deliverability

Email Deliverability: What’s Coming in 2016?

From engagement to authentication to new regulations, change is the only constant in email deliverability. Learn what to expect in 2016.
email deliverability

Understanding and Reducing Soft Bounces

Beyond the “temporarily undeliverable email address”: Six factors that cause soft bounces, and what to do about them.

7 Predictions for Email Marketing in 2016

The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up.…
data privacy

Craig Spiezle and David Fowler Talk About Trusted Data and Marketing

Editor’s note: In September 2015, David Fowler, Act-On’s head of digital compliance and privacy had a conversation with Craig Spiezle, the executive director…
email open rates

The Blame Game : Open Rates vs Deliverability

As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates. Across the industry, regardless…

4 Ways to Optimize Email for Your Buyers

The resurgence of email marketing means more opportunity for email marketers – so how can you optimize your email marketing campaigns to take…