Yes, I know an 800% year-over-year increase in revenue sounds too good to be true. But when Adam Bookman, co-founder and partner of Propelics, analyzed the metrics for profitability following the first year of the company’s Act-On and SugarCRM integration, he realized the results were just that dramatic. Propelics is... View Article
Marketing automation isn’t just for marketers anymore. What began as a suite of capabilities that relieved marketers of certain manual tasks has turned into a genuine sales enablement tool. When CRM and marketing automation are integrated, sales gets a seat at the table to view the strategic customer information that... View Article
I recently visited the president – a very worried president – of a company whose lead sales rep left and took along $2 million worth of business. That’s a pretty hefty chunk of change for any business and, for some companies, that might put them out of business. The company... View Article
Before launching Smart Selling Tools in 2006, Nancy Nardin served in sales leadership roles at leading analyst firms such as Gartner Group and IDC. She has, at one point or another, worked with more than 30 of the largest high-tech and telecom firms in the country. This Thursday, February 21st... View Article
We love success stories, especially when it’s our customers experiencing the success. Rapid Notify is an easy-to-use, web-based emergency notification system that enables real-time, two-way communication via telephone, email and SMS text messaging. The company followed a traditional path in adopting digital marketing: First using one-off emails to reach out... View Article
Dreamforce 2012 is literally hours away, and Salesforce has outdone itself this time. From keynotes to tracks to parties to meetings and presentations, there will be no shortage of ways to expand your knowledge of the Salesforce offering and ecosystem. Whether you’re waiting at the airport terminal, sitting in your... View Article
If you’re contemplating moving from an email marketing system to a more sophisticated marketing automation platform, you’ll want to give some thought to your database needs. All marketing automation platforms contain databases, which vary from platform to platform. The right database can smooth your path; the wrong one will put... View Article
As SugarCon 2012 kicks off this week, we’re excited to share with you the complete, seamless integration of the Act-On Software marketing automation platform with SugarCRM. We may be biased, but we think SugarCRM and Act-On Software are a really great fit. Here are few of the ways Act-On Software... View Article
