B2B Marketing Zone

More on CRM

microsoft dynamics integration with act-on

Got Dynamics? Why You Need Act-On, Too


Sales and marketing alignment can have a powerful effect on your growth and profitability. Discover how Microsoft Dynamics And Act-On work together to…
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Customer Lifecycle Metrics, Part 5: Retention and Expansion


This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of…
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How PeopleHR Found the Right Marketing Automation Vendor


Finding the best marketing automation vendor for your business can be a difficult proposition. In a lot of ways, it’s like searching for…
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Top 10 Takeaways from the “Rethinking the Role of Marketing” Report as Tweetable Stats


There’s a problem in the way B2B companies engage customers today. Marketers in many organizations are intently focused on building awareness and acquiring…
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The Future of CRM is Customer Engagement


What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to…
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Don’t Let Prospects Get Lost: Create a Customer Journey Map


When you embark on a journey, a map is a handy thing to have, whether it’s a Google Map on your smart phone…
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Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”


Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. Strong contenders need  a unique set of…
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Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results


If you’re lucky, your business has a lot of customers. And if you’re really lucky, you’re connecting and communicating with them in many…
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The Secret Marketing Strategy: Thinking


As a marketer thinks, so he is. Of course this is a take-off on James Allen’s work in his book As a Man…
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Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation


Customer relationship management (CRM) systems are vital to businesses both large and small across multiple industries. A well-chosen and ably used CRM solution…
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Got CRM? Why You Need Marketing Automation Too


A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and…
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SugarCRM Partner Sees 7X Increase in Qualified Leads


It’s always a great pleasure when an Act-On customer achieves outstanding success in some way. In the case of W-Systems Corporation, that success…
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SugarCRM / Act-On Integration Prompts Prosperity for Propelics


Yes, I know an 800% year-over-year increase in revenue sounds too good to be true. But when Adam Bookman, co-founder and partner of…
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Five Ways CRM + Marketing Automation = Sales


Marketing automation isn’t just for marketers anymore. What began as a suite of capabilities that relieved marketers of certain manual tasks has turned…
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What Costs More Than CRM?


I recently visited the president – a very worried president – of a company whose lead sales rep left and took along $2…
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How to Propel Revenue by Shifting Your Sales Energy Use


Before launching Smart Selling Tools in 2006, Nancy Nardin served in sales leadership roles at leading analyst firms such as Gartner Group and…
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Rapid Notify Sees 20% Leap in Closing Rates


We love success stories, especially when it’s our customers experiencing the success. Rapid Notify is an easy-to-use, web-based emergency notification system that enables…
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8 Last-Minute Things to Know About Dreamforce


Dreamforce 2012 is literally hours away, and Salesforce has outdone itself this time. From keynotes to tracks to parties to meetings and presentations,…
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What to Look For In Marketing Automation, Part 3: Databases and CRM Integration


If you’re contemplating moving from an email marketing system to a more sophisticated marketing automation platform, you’ll want to give some thought to…
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SugarCRM Users Benefit From Seamless Integration with Act-On Software Marketing Platform


As SugarCon 2012 kicks off this week, we’re excited to share with you the complete, seamless integration of the Act-On Software marketing automation…