B2B Marketing Zone CRM Archives - Act-On Marketing Blog

Customer Lifecycle Metrics, Part 5: Retention and Expansion

This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract, capture, nurture, convert, and expand.  Once your prospect converts and becomes a customer, your

How PeopleHR Found the Right Marketing Automation Vendor

Finding the best marketing automation vendor for your business can be a difficult proposition. In a lot of ways, it’s like searching for an email service provider (ESP), since email marketing is a key part of the functionality of most

The Future of CRM is Customer Engagement

What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to sit down with Paul Greenberg, who’s sometimes referred to as “the Godfather of CRM.” Paul’s the author

The Secret Marketing Strategy: Thinking

As a marketer thinks, so he is. Of course this is a take-off on James Allen’s work in his book As a Man Thinketh, when he says “All that a man achieves and all that he fails to achieve is

Got CRM? Why You Need Marketing Automation Too

A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and stored them in a “tickle” file organized by date. You’d have a conversation with a prospect, make

SugarCRM Partner Sees 7X Increase in Qualified Leads

It’s always a great pleasure when an Act-On customer achieves outstanding success in some way. In the case of W-Systems Corporation, that success story has multiple layers, extending to W-Systems’ own clients. W-Systems Corporation helps companies integrate their sales and

SugarCRM / Act-On Integration Prompts Prosperity for Propelics

Yes, I know an 800% year-over-year increase in revenue sounds too good to be true. But when Adam Bookman, co-founder and partner of Propelics, analyzed the profitability metrics following the first year of their Act-On and SugarCRM integration, he realized