B2B Marketing Zone

Customer Lifecycle Metrics, Part 5: Retention and Expansion

This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract, capture, nurture, convert, and expand.  Once your prospect converts and becomes a customer, your

How PeopleHR Found the Right Marketing Automation Vendor

Finding the best marketing automation vendor for your business can be a difficult proposition. In a lot of ways, it’s like searching for an email service provider (ESP), since email marketing is a key part of the functionality of most

The Future of CRM is Customer Engagement

What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to sit down with Paul Greenberg, who’s sometimes referred to as “the Godfather of CRM.” Paul’s the author

The Secret Marketing Strategy: Thinking

As a marketer thinks, so he is. Of course this is a take-off on James Allen’s work in his book As a Man Thinketh, when he says “All that a man achieves and all that he fails to achieve is