B2B Marketing Zone

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episodic content

How Major Brands Are Winning Through Episodic Content

What if…you told a story so well that your buyers were eager to hear every new development? Get episodic content right, and you’re…

iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities

In the spring of 2014, iCharts planned a product launch, but had no list and no content. Read how they pulled off a…
email segmentation

Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Competition for the inbox gets fiercer every day. How to use segmentation to make your emails more important to your recipients.

Success Story: Truity Credit Union Email Click Rate Nears 10%

Truity Credit Union uses forms and targeted email to compete with the big financial players – proof that digital marketing helps level the…
Happy Holidays

Happy Holidays from Everyone at Act-On

From our robot labs to yours... wishing you happy holidays and all the joys of the season.
Holiday season

A Celebration of the Season: 10 Holidays that Showcase Our Diversity

Around the world a spectacular variety of holidays exists for every day of the year. Given the season, here are 10 holidays that…

Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change

As the supply chain evolves from supply-driven to demand-driven, Spinnaker Management uses marketing automation to communicate, educate, and inform.

‘Tis the Season to Be Thankful: Thanksgiving 2015

Editor’s note: Research results strongly suggest that “a conscious focus on blessings may have emotional and interpersonal benefits.” Translation: Gratitude is good for…
Andy MacMillan

Act-On Announces New CEO, Andy MacMillan, and New CTO Role for Founder, Raghu Raghavan

Editor’s note: Here we grow again! Our founder Raghu Raghavan is taking the CTO position here at Act-On, and Andy MacMillan, a former…
European Union flag on gavel

Do You Market to Countries in the EU? The Safe Harbor Agreement has Been Struck Down; This May Affect You

Editor’s Note: The rules and regulations in the United States about how companies manage and protect people’s private data are different from the…
MA Strategy

How Do I Prepare for Marketing Automation?

We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption…
recommendation tech review

Buying Marketing Technology: Whose Recommendations Do You Trust?

My husband is an automotive journalist. At one point he had a column in a daily newspaper (remember those?) in which he reviewed…

Join the i♥marketing Roadshow! Next Stop: July 9 in Boston

It’s the next stop in the i♥marketing roadshow, and you won’t want to miss this opportunity to join the fun! i♥marketing is a complimentary marketing workshop that’s…

Big Data Can Help Your Email Deliverability

It has been almost a year since CASL, the Canadian Anti-Spam Law, went into force. Wow! Since its inception, many marketers have asked…

Join the i♥marketing Roadshow! Next Stop, June 3 in Los Angeles

Do you ♥ marketing? Do you ♥ LA? You’re in luck, because the i♥marketing roadshow is coming to Los Angeles, and you’re invited…

Join the i♥marketing Roadshow! Next Stop, Atlanta May 28

The i♥marketing roadshow is in full swing, and you’re invited to join the fun! i♥marketing is a complimentary half-day marketing workshop, but it’s much more…

Ask the HR Experts, Part 2: 3 Tips for Hiring Marketing and Sales Teams

Recruiting the right employees can be difficult, especially when you’re looking for someone to join your sales and marketing teams. It takes a…

Road Trip! Join the i♥marketing Roadshow, Coming Soon to a City Near You

The i♥marketing roadshow is getting underway, and you’re invited to join the experience. i♥marketing is much more than a complementary marketing workshop. It’s…

Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers

Since the economic downturn in the last decade, it’s been harder to find a good job – that is, one that’s not only…

Marketing’s Bright New Tool: Act-On Anywhere

Editor’s Note — Dear Reader: The whole purpose of our Marketing Action blog is to offer ideas and tips that marketers and salespeople…