Today’s announcement of Salesforce buying ExactTarget for a significant premium truly validates the importance of email marketing in the modern enterprise. The email marketing sector has produced multiple winners in the past, such as Constant Contact (NASDAQ: CTCT) and Responsys (NASDAQ: MKTG). However, the public markets have not valued them... View Article
Gentle reader, we pause today to observe Memorial Day. Three years after the Civil War ended, on May 5, 1868, the head of an organization of Union veterans — the Grand Army of the Republic (GAR) — established “Decoration Day” as a time for the nation to decorate the graves... View Article
We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Marketo’s story is an early chapter in a much larger saga that is just beginning to be written. Marketing automation is no longer a solution afforded only by early... View Article
Ignore them on social media when they post a comment or query. Social’s just a passing fad, right? Pay no mind to your customer’s digital body language. Marketing may see what a prospect is interested in, but they don’t really have to share that info with sales, do they? Does... View Article
Jonathan Crossfield, marketing storyteller extraordinaire, likes to say “Everything I know about marketing I learned inside a nightclub.” Jonathan will spin a story for us in a lively webinar: “10 Tips to Build an Audience with Content Marketing – Lessons from the Nightclub Dance Floor,” Wednesday, May 8 at 11... View Article
Sam Sims, Director of Public Relations and Marketing for US Fleet Tracking, made the move to marketing automation to capture actionable data for targeted lead generation. He knew he wanted a system that could also communicate across multiple systems in multiple markets. He implemented Act-On’s integrated marketing automation platform in... View Article
Act-On’s first annual “Gamify Green for Good Hackathon drew talented coders with exciting, innovative green ideas. After a day spent working and networking, winners were chosen and prizes awarded: $200 donation to a nonprofit: Act-On is donating $200 to a non-profit organization chosen by the participants. The winning non profit... View Article
Content marketing is a huge trend, but it’s not a fad. Everybody’s doing it, and everybody wants to do it better. Ian Michiels, Principal and Managing Director at Gleanster Research will share the results of the 2013 Inbound Marketing Survey in a webinar, and show exactly how Top Performers get... View Article
