Our friends over at the Content Marketing Institute published a fabulous article recapping “The Top 10 Content Marketing Strategy Lessons from the Last 15 Years.” The insights here come from CMI executive director Joe Pulizzi, a guy who paid his dues as an on-the-ground marketer before founding the Institute. (Learn... View Article
If we liken successful marketing to a flexible textile, we might say that content marketing and social marketing are the warp and woof of the final whole cloth. It takes both, woven together on a common platform, to produce a strong, colorful, complete fabric. My colleague Janelle Johnson and I... View Article
When it comes to content marketing, should your business be creating and sharing more? Can you map content to sales results? Does your customer “bait” stand out from your competitors’? In a recent webinar, Ian Michiels, principal and managing director at Gleanster Research, dissected and discussed the value of inbound... View Article
Andrew Gaffney is the Editorial Director of Demand Gen Report, a publication focused on demand generation best practices for B2B marketing professionals. Janelle Johnson, Director of Demand Gen for Act-On, has a solid track history of using content to create successful campaigns. Recently the two sat down together for a... View Article
Content marketing is a huge trend, but it’s not a fad. Everybody’s doing it, and everybody wants to do it better. Ian Michiels, Principal and Managing Director at Gleanster Research will share the results of the 2013 Inbound Marketing Survey in a webinar, and show exactly how Top Performers get... View Article
Content marketing is far more than a trend; it’s a complex strategy that, well-executed, will deliver results you can take to the bank. Thursday, April 11, at 10 a.m. Pacific /1 p.m. Eastern, Andrew Gaffney, Editorial Director of Demand Gen Report and our own Janelle Johnson, Director of Demand Gen... View Article
Your sales team can benefit from using a content prospecting method that combines email, voice, and content, in carefully planned steps. This process was outlined in a recent webinar: Content Prospecting: Enabling Sales Reps with Lead Nurture Best Practices, conducted by Bret Smith, founder and managing principal of High-Impact-Prospecting and... View Article
Every marketer has a budget to stick to. The smaller it is, the more strategic your choices must be, and the smarter your tactics. There are cutting-edge direct marketing tactics that even the smallest budgets can afford, which can help drive business forward. In Target Marketing’s “Direct Marketing on a... View Article
