Just how important is small business? Small and new businesses create two out of every three net new jobs in America. Over half (!) of all working Americans work for, or own, a small business. So, when you shop small you’re building economic strength in the sector of the... View Article
The world as we know it: Complicated applications (and that’s most of them) depend on a partner ecosystem to help install and set up their products. Implementing, training, working with IT…much partner consulting time is usually spent wrestling with the product. Exceptions to this are the few SaaS platforms that... View Article
Many people will tell you that your buyer personas should be based on demographic data and other readily available characteristics, and there’s nothing wrong with this advice. This approach will help you to align your buyer personas with your company’s existing ideas about its target market segments and strategies. But the part of... View Article
Guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, continue their discussion on how to create and use offers in this MadMarketing TV “After Party. Listen in as Jeff and Mac continue their conversation on 2012 and what’s happening in the world of... View Article
Join guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, as they discuss how to create and use offers to: • Generate, nurture and qualify more B2B leads. • Move more prospects forward in their buying process from awareness to inquiry to consideration... View Article
