During our first episode of MadMarketingTV, special guest, Adele Revella, President of the Buyer Persona Institute and author of The Buyer Persona Manifesto, discussed the importance of buyer personas and that information is necessary to create buyer personas. This week, Adele joins us again to continue our discussion about buyer... View Article
In our recent post we shared five prerequisites for Marketing Automation. The first prerequisite on the list is to create strong buyer personas. Since most businesses aren’t psychologists, they may not have the knowledge and skills to build meaningful buyer personas – so we thought it would be helpful to... View Article
A buyer persona is a detailed profile of the buyer that a company hopes to persuade to choose its products, services, or solutions – and help guide marketers to make essential marketing decisions. Buyer personas are a fundamental aspect of B2B marketing and it has never been more critical for... View Article
So you just decided to buy marketing automation software to crank up sales leads, track the ROI of your campaigns, and prove just what exactly marketing has been doing to drive the bottom line. Wise choice. Whether you’re an SMB, a regional division of a large enterprise or a multi-national... View Article
