Lead scoring is an effective method to help identity hot leads. You begin by identifying attributes that are characteristic of decision-makers at your best existing customers, and the actions they took on their buyer’s journey. You then determine a numerical value for each factor, weighting them according to productivity. Next,... View Article
Jeanniey Mullen, Global EVP & CMO of Zinio, along with Lee Odden, CEO of TopRank Online Marketing, teamed up for a webinar covering Social Media 2013: What Sites Are Most Important to Marketers This Year. The webinar was jam-packed with valuable insight and tactics, so much so that we can’t... View Article
Content marketing has the power to bolster your firm’s profile and help position you as an expert in your field. Having a strategy is crucial in content marketing, but this strategy doesn’t have to be exhaustive to get started. With that said, I’ve come up with a list of 10... View Article
Content marketing is the new “buzz” of today, and for good reason – it works. According to a recent study, about 70-80 percent of buyer decisions are made before the prospect ever talks to your sales team. Most prospects will look to your website for all the information they need... View Article
We were recently pleased to present a webinar titled Buyer Personas: The Five Insights Every Marketer Needs to Nail, featuring Buyer Persona Institute President, Adele Revella and Act-On Software CMO, Atri Chatterjee as presenters. This webinar focused on buyer personas as a tool for marketers to better understand how customers... View Article
Many people will tell you that your buyer personas should be based on demographic data and other readily available characteristics, and there’s nothing wrong with this advice. This approach will help you to align your buyer personas with your company’s existing ideas about its target market segments and strategies. But the part of... View Article
Guest host Jeff Ogden and demand generation pioneer Thor Johnson continue their discussion of marketing fundamentals, discussing: Do’s and Don’ts of Marketing Voice of the Customer Importance of Internal Relationships How Technology Supports your Plan As an experienced marketing executive and the former CMO of Eloqua, Thor Johnson has great... View Article
Guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, continue their discussion on: Small company vs. Large company marketing The importance of buyer personas Approaches for creating engaging content Generating awareness and building reputation with book writing Join Jeff... View Article
