Last week, the Direct Marketing Association (DMA) released its Quarterly Business Review (QBR) for the Q1 2013. The news is good. The last months of 2012 were overcast with economic uncertainty (fiscal cliffs, et alia) but first-quarter performance indicators point to strong growth prospects ahead. The report, available on the DMA’s... View Article
Bruce Biegel of The Winterberry Group gave a presentation earlier this month to the Direct Marketing Club of NY (DMCNY) to introduce Outlook 2013: Data Driven Marketing, Today and Tomorrow. His report is packed with data about how various channels performed over the last year, set in a broad economic... View Article
In the recent Gleanster Research paper, “The New Rules of Digital Engagement,” analyst Ian Michiels discusses the evolution of data, and offers suggestions for managing marketing data. “While it may not be a key line item on the 2013 marketing strategy, big data has the potential to profoundly impact the... View Article
