Lead Scoring: 6 Key Data Sources

Lead scoring is a great tool to help drive the alignment of marketing and sales. Long gone (thankfully) are the days when marketing just blindly tossed leads over the wall to sales without providing any information on what made each

Measuring Social Media ROI for B2B Marketers

Social media return on investment (ROI) is a tricky subject for marketers. But, for B2B marketers it’s especially difficult given the nuances of a B2B sale. In a B2B setting, organizations are looking for targeted buyers in specific roles and