B2B Marketing Zone B2B Marketing Archives - Page 2 of 22 - Act-On Marketing Blog

Color My World: How Color Affects Conversion Rates

When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog posts, white papers, and infographics have been dedicated to the umpteen Google updates that reward quality content and push low-quality,

6 Ways B2B Marketers Use Social Media to Get Gangbuster Results

Social media is a proven winner for B2C marketers, and recent research proves it. In fact, according to a survey from Vision Critical, four out of 10 consumers buy products that they’ve liked, tweeted about, favorited, or pinned on their social

3 Surprising Ways to Succeed in Social Media

Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Our speaker was Dave Kerpen, the founder and CEO of Likeable Local, which has social media software for

7 Ways to Increase Email Engagement

Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. It’s a proactive, outbound tactic as opposed to the more passive, inbound methods of social and search marketing. When you send

3 Challenges To Make You Drop Your (Email) Shotgun

Someplace, my name is on a direct mail list. Given the junk mail I get, I’d bet that list has been sold over and over again. I’d always been a very poor return on investment for these mailers but then

The ROI of Influencer Marketing

What does it mean to be an influencer marketing company? And, furthermore, can the value and impact of influencers be measured? It’s a topic many businesses grapple with as they work to keep up with – and strategically harness –

Sales Alignment: Put Theory Into Practice

“Sales alignment” began as an interesting concept. For its critics, that’s all it remains. Skeptics may say that a lot of the theory and frameworks for alignment are either a) academic, written for students with little real life application, or b)

6 Steps to a Content Marketing Plan that Can Drive Conversions

All over the world, marketers agree – content marketing is hot!  From my location in the Asia-Pacific market, I see companies increasingly exploring how they can adopt content marketing strategies into their marketing. And it makes sense. What better way