How B2Bs Can Beat the Black Friday Blues

Black Friday has long been the kick-off of the holiday shopping season, a day famous (and infamous) for big advertising pushes, big crowds, and – fingers crossed – big revenues for retailers. Here are the U.S. numbers from Black Friday 2013,

Buyer Persona Basics

“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella, who also advises that you hold direct interviews with real buyers and build your personas

Ad Retargeting 101

Every business discipline has its own lexicon. (You could make a game out of matching the buzzword to the industry…rightshoring? SOX? Reverse fulfillment?) We certainly have our share in marketing, especially in the digital marketing industry, but some are actually

10 Things B2B Marketers Should be Doing on Twitter

Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. “My customers don’t use Twitter.” “Twitter is for consumer brands.” “Twitter is for teenagers.” Excuses. I’ve heard them all. The truth is, Twitter is an excellent addition