B2B Marketing Zone

More on B2B Marketing

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How to Get More Leads from Your B2B Blog


Why does your company have a blog? Is it to help the search engines find you? To have some content for the email…
Digital Marketing

Digital Marketing: The 7 Essential Channels


When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them…
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Seriously Smart SiriusDecisions Takeaways


Editor’s Note: Our Girl in Nashville (aka Paige Musto, our corporate communications director) is at the Grand Ole Opry attending the SiriusDecisions 2015 Summit.…
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Why Word of Mouth Should Be a B2B Marketer’s Top Priority


Word of mouth is the original marketing channel. Before social media, before email, before even radio ads, direct mail, or billboards, there was…
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The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale


It seems dead-simple common sense that B2C buyers are emotionally driven to purchase the products they do (does this Apple Watch make me look…
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Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology


Most B2B marketers have a very clear understanding of their goals. Whether it’s to generate a certain number of leads, keep customers happy,…
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Get Found Faster: 10 Tips for Successful Local SEO


Local searches are big business. According to comScore, 88 percent of smartphone users and 84% of tablet owners conduct local searches on a…
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Keeping Customers Loyal: Marketing’s Role in Retention and Expansion


Most B2B marketing teams spend a lot of their time and money on customer acquisition. And that makes sense, because generating new leads…
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Don’t Let Prospects Get Lost: Create a Customer Journey Map


When you embark on a journey, a map is a handy thing to have, whether it’s a Google Map on your smart phone…
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The Word Of The Year Is a #Hashtag


The American Dialect Society, founded in 1889, is dedicated to the study of the English language as practiced in North America, and of…
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Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”


Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. Strong contenders need  a unique set of…
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Color My World: How Color Affects Conversion Rates


When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog posts, white papers,…
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Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results


If you’re lucky, your business has a lot of customers. And if you’re really lucky, you’re connecting and communicating with them in many…
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6 Ways B2B Marketers Use Social Media to Get Gangbuster Results


Social media is a proven winner for B2C marketers, and recent research proves it. In fact, according to a survey from Vision Critical,…
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The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards


It’s lonely at the top. Whether you’re heading up a large organization or a small startup, as the leader, you have a lot…
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3 Surprising Ways to Succeed in Social Media


Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Our…
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7 Ways to Increase Email Engagement


Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. It’s a proactive, outbound…
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3 Challenges To Make You Drop Your (Email) Shotgun


Someplace, my name is on a direct mail list. Given the junk mail I get, I’d bet that list has been sold over…
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The ROI of Influencer Marketing


What does it mean to be an influencer marketing company? And, furthermore, can the value and impact of influencers be measured? It’s a…