B2B Marketing Zone

How to Get More Leads from Your B2B Blog

Why does your company have a blog? Is it to help the search engines find you? To have some content for the email newsletter? Those things count, but they probably aren’t your number-one concern. If you’re in B2B and you’ve

Digital Marketing: The 7 Essential Channels

When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. By the time the cars were in the show room,

Seriously Smart SiriusDecisions Takeaways

Editor’s Note: Our Girl in Nashville (aka Paige Musto, our corporate communications director) is at the Grand Ole Opry attending the SiriusDecisions 2015 Summit. Here are a few of the choice bits she’s heard this week:   Tony Jaros, SVP and

Why Word of Mouth Should Be a B2B Marketer’s Top Priority

Word of mouth is the original marketing channel. Before social media, before email, before even radio ads, direct mail, or billboards, there was word of mouth. The oldest form of marketing also ends up being the most effective. In dozens

Get Found Faster: 10 Tips for Successful Local SEO

Local searches are big business. According to comScore, 88 percent of smartphone users and 84% of tablet owners conduct local searches on a regular basis. That works out to about 70% of all Internet users performing local searches regularly. And