B2B Marketing Zone B2B Marketing Archives - Act-On Marketing Blog

Consumer Behavior Secrets B2B Marketers Need to Know

Have you ever noticed that when it comes to consumer behavior, most of the conversation revolves around B2C behaviors rather than B2B behaviors? Why is that? After all, aren’t business people consumers, too? As Lon Safko, author of The Social

How to Get More Leads from Your B2B Blog

Why does your company have a blog? Is it to help the search engines find you? To have some content for the email newsletter? Those things count, but they probably aren’t your number-one concern. If you’re in B2B and you’ve

Digital Marketing: The 7 Essential Channels

When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. By the time the cars were in the show room,

Seriously Smart SiriusDecisions Takeaways

Editor’s Note: Our Girl in Nashville (aka Paige Musto, our corporate communications director) is at the Grand Ole Opry attending the SiriusDecisions 2015 Summit. Here are a few of the choice bits she’s heard this week:   Tony Jaros, SVP and

Why Word of Mouth Should Be a B2B Marketer’s Top Priority

Word of mouth is the original marketing channel. Before social media, before email, before even radio ads, direct mail, or billboards, there was word of mouth. The oldest form of marketing also ends up being the most effective. In dozens

Get Found Faster: 10 Tips for Successful Local SEO

Local searches are big business. According to comScore, 88 percent of smartphone users and 84% of tablet owners conduct local searches on a regular basis. That works out to about 70% of all Internet users performing local searches regularly. And

The Word Of The Year Is a #Hashtag

The American Dialect Society, founded in 1889, is dedicated to the study of the English language as practiced in North America, and of the other languages or dialects that influence it (or are influenced by it). Its website describes its