B2B marketers continue to rate in-person events as their most effective tactic (71%), according to the 2013 B2B Enterprise Content Marketing Report. However, to make the most of an event, and see real return on your (substantial!) investment, you need to create a solid strategy and execute it properly. If... View Article
The average person receives an overwhelming amount of email in their inbox every day. The challenge you face is making your email stand out from the all the others, and ensuring that your message can cut though the noise. You have around 3-5 seconds to persuade a recipient that your... View Article
Mobile devices (including smartphones and tablets) are becoming the primary Internet viewing device for many people. According to Google, nearly 75% of users prefer a mobile-friendly site. Further, 50% of people said that even if they like a business, they’ll use that business less often if its website is not... View Article
Content marketing has the power to bolster your firm’s profile and help position you as an expert in your field. Having a strategy is crucial in content marketing, but this strategy doesn’t have to be exhaustive to get started. With that said, I’ve come up with a list of 10... View Article
Email marketing, or more specifically email “blasts,” are often half-baked, under-thought, and rushed-out. This doesn’t need to be the case, however; with just a bit of planning and forethought you can improve the product you send out and increase the effectiveness of your efforts. Here are my top five recommendations... View Article
