Author Archives for Tatyana Gavrilina

B2C Email Marketing: When and Why to Discount

Posted on March 12, 2014 by | 3 Comments |

Recently we wrote about three tactics to accelerate your B2C email marketing: personalization, segmentation, and trigger messages. This time around, we’re going to look at the common tactic of discounting, and we’ll give you a scenario that links all the tactics together in a strategy. Don’t rush to discount It’s... View Article