B2B Marketing Zone Tatyana Gavrilina, Author at Act-On Marketing Blog

More by Tatyana Gavrilina

B2C Email Marketing: When and Why to Discount

Recently we wrote about three tactics to accelerate your B2C email marketing: personalization, segmentation, and trigger messages. This time around, we’re going to look at the common tactic of discounting, and we’ll give you a scenario that links all the