Author Archives for Sophia Jacobson

Gmail Is At It Again…

Posted on December 23, 2013 by | 3 Comments |

As the year comes to an end, it looks like Gmail just had to make one more, very effective change to its interface. Back in May, Gmail rolled out the tabbed inbox. Just as marketers and industry experts started to figure out the best and most efficient way to navigate... View Article


Microsoft Office 365 Throws Email Marketers A Curve Ball

Posted on September 19, 2013 by | 3 Comments |

Marketers doing email campaigns are struggling with a serious issue: Communications with Outlook users have become problematic, often going straight to the junk folder or being quarantined. If you use Outlook yourself, you’ve probably noticed your marketing emails are being classified as spam. If you don’t use Outlook yourself but... View Article


5 Keys to Email Inbox Delivery

Posted on August 21, 2013 by | 3 Comments |

Over the years, many changes to email inbox delivery have been made by ISPs such as Gmail and third party filters such as Barracuda. Every serious email marketer tries to keep up with the changes and figure out ways to get their emails opened and clicked on, and deliverability professionals... View Article