Author Archives for Sophia Jacobson

Gmail Is At It Again…

Posted on December 23, 2013 by | 3 Comments |

As the year comes to an end, it looks like Gmail just had to make one more, very effective change to its interface. Back in May, Gmail rolled out the tabbed inbox. Just as marketers and industry experts started to figure out the best and most efficient way to navigate... View Article

Microsoft Office 365 Throws Email Marketers A Curve Ball

Posted on September 19, 2013 by | 3 Comments |

Marketers doing email campaigns are struggling with a serious issue: Communications with Outlook users have become problematic, often going straight to the junk folder or being quarantined. If you use Outlook yourself, you’ve probably noticed your marketing emails are being classified as spam. If you don’t use Outlook yourself but... View Article