Author Archives for Sophia Jacobson

Nail Your Holiday Email Sending Practices NOW

Posted on August 13, 2014 by | 1 Comment |

‘Tis the season…to prepare for the Season. We are heading for the busiest time of the year, and whether you scale your email marketing up during the holidays or not, the fact is that the email environment will be more competitive and you’ll have to fight harder for inbox real... View Article

Gmail Is At It Again…

Posted on December 23, 2013 by | 3 Comments |

As the year comes to an end, it looks like Gmail just had to make one more, very effective change to its interface. Back in May, Gmail rolled out the tabbed inbox. Just as marketers and industry experts started to figure out the best and most efficient way to navigate... View Article