B2B Marketing Zone

More by Sophia Jacobson

database

How Clean is Your Database?


Your email programs probably deliver a hefty part of your revenue. They’ll do even better if you take proactive steps to keep your…
email deliverability

Email Deliverability: What’s Coming in 2016?


From engagement to authentication to new regulations, change is the only constant in email deliverability. Learn what to expect in 2016.
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Big Data Can Help Your Email Deliverability


It has been almost a year since CASL, the Canadian Anti-Spam Law, went into force. Wow! Since its inception, many marketers have asked…
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Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late


As an email marketer, you know how very easy it is to get carried away with the design of the email, the color…
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Best Practices in Email Deliverability: Uncommon Tiers of Engagement


Email engagement has evolved and expanded over the years to include many different forms and actions, which we call “tiers.” In July, I…
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Nail Your Holiday Email Sending Practices NOW


‘Tis the season…to prepare for the Season. We are heading for the busiest time of the year, and whether you scale your email…
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How Engagement Affects Email Deliverability


Back in August 2013, I wrote a blog on 5 Keys to Email Inbox Delivery, which identified engagement as the Number One key…
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DMARC – What Is It and How Does It Affect My Email Marketing?


If you’re an email marketer, I’m sure you’ve heard of a new acronym floating around the email industry: DMARC! Many marketers have been…
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How Yahoo’s Use of DMARC Makes Marketing Even Harder for Email Marketers


Over this last weekend (beginning on April 4), Yahoo began implementing stricter rules in regards to their authentication policies, as part of an…
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5 Reasons Why Email List Hygiene Is a Serious Marketing Priority


The email ecosystem is constantly updating, changing the way we strategize email marketing initiatives. Tactics that worked three to five years ago don’t…
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Shared Vs. Dedicated IPs: Pros and Cons, Part 2


In Part 1 of this two-part series, we discussed the pros and cons of shared IP pools and which companies best benefit from…
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Shared Vs Dedicated IPs: Pros and Cons, Part 1


This is a two-part series that discusses the pros and cons of shared vs. dedicated IPs, to help companies make the right decision…
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Gmail Is At It Again…


As the year comes to an end, it looks like Gmail just had to make one more, very effective change to its interface.…
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How Holiday Email Sending Could Trash Your Email Reputation


Hear that sound? Holiday and seasonal ads on the radio, carols playing on the Muzak… yes, we’re officially in the holiday season –…
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Microsoft Office 365 Throws Email Marketers A Curve Ball


Marketers doing email campaigns are struggling with a serious issue: Communications with Outlook users have become problematic, often going straight to the junk…