B2B Marketing Zone Sophia Jacobson, Author at Act-On Marketing Blog

More by Sophia Jacobson

Big Data Can Help Your Email Deliverability

It has been almost a year since CASL, the Canadian Anti-Spam Law, went into force. Wow! Since its inception, many marketers have asked us what information they need to keep in their database on their email recipients, to ensure they

Nail Your Holiday Email Sending Practices NOW

‘Tis the season…to prepare for the Season. We are heading for the busiest time of the year, and whether you scale your email marketing up during the holidays or not, the fact is that the email environment will be more

How Engagement Affects Email Deliverability

Back in August 2013, I wrote a blog on 5 Keys to Email Inbox Delivery, which identified engagement as the Number One key to optimal email delivery. In the blog I briefly touched on how engagement is a metric used

5 Reasons Why Email List Hygiene Is a Serious Marketing Priority

The email ecosystem is constantly updating, changing the way we strategize email marketing initiatives. Tactics that worked three to five years ago don’t necessarily work today.  Today, Internet Service Providers (ISPs) look at many different variables when determining whether to

Shared Vs. Dedicated IPs: Pros and Cons, Part 2

In Part 1 of this two-part series, we discussed the pros and cons of shared IP pools and which companies best benefit from them. To recap, a shared IP is one that is used by several other companies or senders,

Shared Vs Dedicated IPs: Pros and Cons, Part 1

This is a two-part series that discusses the pros and cons of shared vs. dedicated IPs, to help companies make the right decision for their email marketing efforts. An IP address is an exclusive number online that services and devices

Gmail Is At It Again…

As the year comes to an end, it looks like Gmail just had to make one more, very effective change to its interface. Back in May, Gmail rolled out the tabbed inbox. Just as marketers and industry experts started to

How Holiday Email Sending Could Trash Your Email Reputation

Hear that sound? Holiday and seasonal ads on the radio, carols playing on the Muzak… yes, we’re officially in the holiday season – and the biggest time of year to meet and complete your 2013 business objectives and numbers. In

Microsoft Office 365 Throws Email Marketers A Curve Ball

Marketers doing email campaigns are struggling with a serious issue: Communications with Outlook users have become problematic, often going straight to the junk folder or being quarantined. If you use Outlook yourself, you’ve probably noticed your marketing emails are being