Author Archives for Sherry Lamoreaux

What’s a “Marketing-Qualified Lead”?

Posted on April 7, 2014 by | Leave your thoughts |

It’s an essential question: What is a “marketing-qualified lead,” and how exactly does marketing make that determination? And once it’s in place, does sales agree? As for that last question, the answer is: Not very often. Only 23% of sales professionals say marketers consistently deliver sales-ready leads. And worse: According... View Article

4 Steps for Better Lead Generation

Posted on April 2, 2014 by | Leave your thoughts |

What’s your single biggest marketing headache? If you answered “lead generation,” welcome to the club; the majority of us marketers are here with you. Online Marketing’s Major Challenges BtoB and Bizo did a study comparing marketing challenges in 2012 with those in 2013. The number-one problem for both years was... View Article

Originality is Overrated. Do This Instead.

Posted on March 13, 2014 by | 10 Comments |

Editor’s note: Today’s post comes to us courtesy of Josh Haynam, the co-founder of Interact, a fast-growing platform for creating responsive quizzes that help you generate engagement and capture leads. Follow Josh on Twitter @jhaynam. Take a look at the following three names: Nikola Tesla Joseph Swan Thomas Edison Who... View Article

Digital Marketing Glossary, Part 3

Posted on March 3, 2014 by | 2 Comments |

Here’s the third and final installment of the Digital Marketing Glossary. Thanks for your comments; please suggest additional terms as you think of them.       Paid media: Here, you pay (usually for time or space) to leverage a third-party channel. Tradeshows, outdoor advertising, pay-per-click ads on websites and... View Article

Digital Marketing Glossary, Part 2

Posted on February 24, 2014 by | 9 Comments |

In the first installment of this series, I commented that I’d gotten “lead gen” and “demand gen” mixed up. Seems I am not alone, so before we leap off into the next group of definitions, a few more words are in order about “demand generation vs. lead generation.” In a... View Article

About Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

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