B2B Marketing Zone

More by Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

Are You Ready For the Future of Email?

Heather R Morgan is an economist, writer and entrepreneur. She is the principal of SalesFolk, an agency that helps companies win friends and influence people (and increase leads and conversion) through persuasive, captivating sales and marketing copy. Recently Heather sat

Labor Day – the End of Summer

Editor’s Note: This post is a summer rerun.  We are taking the day off, and think you should too. Put down that smart phone, and go for a walk. Play Frisbee. Blow up a balloon. Take the kids to the

Got CRM? Why You Need Marketing Automation Too

A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and stored them in a “tickle” file organized by date. You’d have a conversation with a prospect, make

Sales and Marketing Alignment: the Essentials

It’s a legendary conundrum: Sales and marketing cooperation is hampered by a lack of communication and agreement. Often the two teams are much like Mars and Venus, with different objectives and different styles – not to mention different ways of