Author Archives for Sherry Lamoreaux

Digital Marketing Glossary, Part 3

Posted on March 3, 2014 by | 2 Comments |

Here’s the third and final installment of the Digital Marketing Glossary. Thanks for your comments; please suggest additional terms as you think of them.       Paid media: Here, you pay (usually for time or space) to leverage a third-party channel. Tradeshows, outdoor advertising, pay-per-click ads on websites and... View Article

Digital Marketing Glossary, Part 2

Posted on February 24, 2014 by | 9 Comments |

In the first installment of this series, I commented that I’d gotten “lead gen” and “demand gen” mixed up. Seems I am not alone, so before we leap off into the next group of definitions, a few more words are in order about “demand generation vs. lead generation.” In a... View Article

Digital Marketing Glossary, Part 1

Posted on February 17, 2014 by | 9 Comments |

Guilty as charged. I read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” Ummm, I reluctantly raise my hand on this one, as I discovered my ignorance when we began compiling this informal digital marketing glossary. Just as we talk about the... View Article

6 Copy Starters for Emails & Letters

Posted on February 12, 2014 by | 7 Comments |

Copywriting  – what you say and how you say it – is still one of the most important disciplines in marketing. Sometimes just getting started is the hardest part. The first sentence of copy is critical for grabbing attention. It sets the bait for hooking scanners – who become readers... View Article

An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales

Posted on February 3, 2014 by | 7 Comments |

Editor’s note: Anneke Seley is the CEO and founder of Reality Works Group, and co-author of the book “Sales 2.0 Improve Business Results Using Innovative Sales Practices and Technology.” She is also the founder of OracleDirect, Oracle’s global inside sales organization, now a multi-billion dollar, world-wide operation. Thursday February 6th,... View Article

About Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

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