Author Archives for Sherry Lamoreaux

What Copywriters & Novelists Have in Common

Posted on November 13, 2013 by | 2 Comments |

Salman Rushdie was in my city recently, touring to promote his latest book (“Joseph Anton”), and I attended his lecture. He enthralled the audience with fabulous stories. He mentioned working as an advertising copywriter early in his career, and a few days after his talk I started connecting the dots.... View Article

In Honor of Veterans Day

Posted on November 11, 2013 by | 2 Comments |

It’s Veterans Day. Rather than talking about marketing, we wanted to acknowledge the spirit of this day with respect. We offer a bit of history, instead, and a poem. World War I officially ended with the signing of the Treaty of Versailles on June 28, 1919. However, an armistice (a... View Article

The A/BCs of Testing Web Pages

Posted on November 6, 2013 by | 2 Comments |

Out of all the headlines you could think up, all the offers you could make, and all the calls-to-action you could choose, how do you know which one will work the best? Even when you know your customers well and understand their buying habits, your gut feel can be wrong.... View Article

How to Convert New Customers – i♥marketing (Part 5)

Posted on November 5, 2013 by | 1 Comment |

Editor’s Note: Our recent regional i♥marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. This blog post comes from Ryan Porter, Director of  Corporate Sales at Act-On, and covers the key points of the Convert... View Article

About Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and/or edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

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