Author Archives for Sherry Lamoreaux

An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales

Posted on February 3, 2014 by | 7 Comments |

Editor’s note: Anneke Seley is the CEO and founder of Reality Works Group, and co-author of the book “Sales 2.0 Improve Business Results Using Innovative Sales Practices and Technology.” She is also the founder of OracleDirect, Oracle’s global inside sales organization, now a multi-billion dollar, world-wide operation. Thursday February 6th,... View Article

Diversity: A Strategic Business Issue

Posted on January 20, 2014 by | 5 Comments |

“We may have all come on different ships, but we’re in the same boat now.” Today is our national day to honor Dr. Martin Luther King Jr. He’s one of our country’s  most inspiring heroes. He had vision and moral courage, and a rhetorical eloquence that held audiences spellbound. He... View Article

11 Tips to Grow Your Email List

Posted on January 2, 2014 by | 8 Comments |

Generating high-quality leads has been the top B2B marketing challenge for a long time, and 2014 probably won’t be any exception. One way to meet your lead gen numbers is use email more effectively. The very first thing to consider is your list. How do you grow it, with the... View Article

And A Very Happy 2014 To You, Too

Posted on January 1, 2014 by | 3 Comments |

Ring out, wild bells, to the wild sky, The flying cloud, the frosty light The year is dying in the night; Ring out, wild bells, and let him die. Ring out the old, ring in the new, Ring, happy bells, across the snow: The year is going, let him go;... View Article

2013 Roundup of Marketing Miscellany

Posted on December 31, 2013 by | 5 Comments |

Every day the inbox brings a flood of predictions for 2014 and best-of-2013 collections. We’ve grabbed a smattering of examples that we liked for one reason or another, and we hope you find that at least one makes you smile, makes you think, or inspires your creativity. Video: Lots of... View Article

About Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and/or edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

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