More by Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

SugarCRM Partner Sees 7X Increase in Qualified Leads

It’s always a great pleasure when an Act-On customer achieves outstanding success in some way. In the case of W-Systems Corporation, that success story has multiple layers, extending to W-Systems’ own clients. W-Systems Corporation helps companies integrate their sales and

Is Marketing Automation Worth the Investment?

Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub? Is it worth the investment? For most companies, yes. This is more than my (admittedly biased) vested opinion; the research shows clearly that companies

A New Framework for Sales Enablement

Is “sales enablement” just another buzzword? Yes, and no. Yes: A quick Google search returns just over a million hits, and many are insipid. (“Is ‘sales enablement’ the new black?” I’m paraphrasing, but you know what I mean.) No: In