Before launching Smart Selling Tools in 2006, Nancy Nardin served in sales leadership roles at leading analyst firms such as Gartner Group and IDC. She has, at one point or another, worked with more than 30 of the largest high-tech and telecom firms in the country. This Thursday, February 21st... View Article
MarketingSherpa’s Email Summit 2013 runs February 19-22, at the Paris Las Vegas Hotel & Casino. If you’re going, stop by Act-On’s booth (#404) at the MarketingSherpa Email Summit Expo and say hello. This event is the largest vendor-neutral, research-based email marketing event. It’s aimed at helping marketers overcome top email... View Article
Today online marketing includes email, websites, social media (in all its many splendors), webinars, search engine optimization, pay-per-click ads, website visitor tracking, and a host of other activities and channels. All are critical tactics in the marketer’s tool chest, helping you find and engage with prospects, drive revenue, and extend... View Article
Bruce Biegel of The Winterberry Group gave a presentation earlier this month to the Direct Marketing Club of NY (DMCNY) to introduce Outlook 2013: Data Driven Marketing, Today and Tomorrow. His report is packed with data about how various channels performed over the last year, set in a broad economic... View Article
A shout-out now to Michael Mothner, founder and CEO of Wpromote, a leading PPC management and SEO firm, who posted these five online marketing recommendations for 2013 in the virtual pages of Inc. Read the whole post, or sample our take on these bits of wisdom: 1. Send more marketing... View Article
Put into practice, marketing and sales alignment is highly effective (32% gains in year-over-year sales, says Aberdeen Group research), but it’s barely utilized…only 8% of companies say their marketing and sales departments are tightly aligned. Inbound marketing, email, lead qualification, content marketing; sales and marketing teams leverage a wide variety... View Article
Gerhard Gschwandtner, Founder and CEO of Selling Power asked Shawn Naggiar, Act-On’s Chief Revenue Officer, “What’s changed about how social media impacts sales and marketing, and what do organizations need to do to stay up to speed?” “Social media has been a key factor in leveling the sales and marketing... View Article
Part 6. Putting it all together: The Marketing Automation Lead Generation Blueprint The Blueprint contains all the steps you need to put into place, and shows how they relate to each other. Determine your target market. Know who they are and what they want. Think like a sculptor, and pare away... View Article
