Author Archives for Sherry Lamoreaux

Diversity: A Strategic Business Issue

Posted on January 20, 2014 by | 5 Comments |

“We may have all come on different ships, but we’re in the same boat now.” Today is our national day to honor Dr. Martin Luther King Jr. He’s one of our country’s  most inspiring heroes. He had vision and moral courage, and a rhetorical eloquence that held audiences spellbound. He... View Article


11 Tips to Grow Your Email List

Posted on January 2, 2014 by | 8 Comments |

Generating high-quality leads has been the top B2B marketing challenge for a long time, and 2014 probably won’t be any exception. One way to meet your lead gen numbers is use email more effectively. The very first thing to consider is your list. How do you grow it, with the... View Article


And A Very Happy 2014 To You, Too

Posted on January 1, 2014 by | 3 Comments |

Ring out, wild bells, to the wild sky, The flying cloud, the frosty light The year is dying in the night; Ring out, wild bells, and let him die. Ring out the old, ring in the new, Ring, happy bells, across the snow: The year is going, let him go;... View Article


2013 Roundup of Marketing Miscellany

Posted on December 31, 2013 by | 4 Comments |

Every day the inbox brings a flood of predictions for 2014 and best-of-2013 collections. We’ve grabbed a smattering of examples that we liked for one reason or another, and we hope you find that at least one makes you smile, makes you think, or inspires your creativity. Video: Lots of... View Article


Inside Sales: The Rise of the Machines

Posted on December 27, 2013 by | 3 Comments |

On December 10th, TIME Magazine’s website published a story by Zeke Miller and Denver Nicks titled “Meet the Robot Telemarketer Who Denies She’s A Robot.” It all began when TIME Washington Bureau Chief Michael Scherer got a phone call from a pleasant woman offering a deal on health insurance. Scherer... View Article


About Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and/or edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

Google Profile