B2B Marketing Zone Sherry Lamoreaux

More by Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

Interactive Content and Quizzes: An Overview

Editor’s note: Today’s post comes to us courtesy of Josh Haynam, the co-founder of Interact, a fast-growing platform for creating responsive quizzes that help you generate engagement and capture leads. Follow Josh on Twitter @JHaynam. In 2013, the most viewed

SugarCRM Partner Sees 7X Increase in Qualified Leads

It’s always a great pleasure when an Act-On customer achieves outstanding success in some way. In the case of W-Systems Corporation, that success story has multiple layers, extending to W-Systems’ own clients. W-Systems Corporation helps companies integrate their sales and

Is Marketing Automation Worth the Investment?

Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub? Is it worth the investment? For most companies, yes. This is more than my (admittedly biased) vested opinion; the research shows clearly that companies

A New Framework for Sales Enablement

Is “sales enablement” just another buzzword? Yes, and no. Yes: A quick Google search returns just over a million hits, and many are insipid. (“Is ‘sales enablement’ the new black?” I’m paraphrasing, but you know what I mean.) No: In

What’s a “Marketing-Qualified Lead”?

It’s an essential question: What is a “marketing-qualified lead,” and how exactly does marketing make that determination? And once it’s in place, does sales agree? As for that last question, the answer is: Not very often. Only 23% of sales

4 Steps for Better Lead Generation

What’s your single biggest marketing headache? If you answered “lead generation,” welcome to the club; the majority of us marketers are here with you. Online Marketing’s Major Challenges BtoB and Bizo did a study comparing marketing challenges in 2012 with