Author Archives for Sherry Lamoreaux

Interactive Content and Quizzes: An Overview

Posted on May 22, 2014 by | Leave your thoughts |

Editor’s note: Today’s post comes to us courtesy of Josh Haynam, the co-founder of Interact, a fast-growing platform for creating responsive quizzes that help you generate engagement and capture leads. Follow Josh on Twitter @JHaynam. In 2013, the most viewed articles for the New York Times, TIME, and National Geographic... View Article


David Raab and Atri Chatterjee Talk About Marketing Automation, Part I: What Do You Need in a Core System?

Posted on May 8, 2014 by | 1 Comment |

An Act-On Conversation Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides, including the B2B marketing automation vendor selection tool, the VEST report. You can keep up with... View Article


Is Marketing Automation Worth the Investment?

Posted on April 29, 2014 by | Leave your thoughts |

Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub? Is it worth the investment? For most companies, yes. This is more than my (admittedly biased) vested opinion; the research shows clearly that companies who use marketing automation skillfully fare better than those who... View Article


A New Framework for Sales Enablement

Posted on April 23, 2014 by | Leave your thoughts |

Is “sales enablement” just another buzzword? Yes, and no. Yes: A quick Google search returns just over a million hits, and many are insipid. (“Is ‘sales enablement’ the new black?” I’m paraphrasing, but you know what I mean.) No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle... View Article


About Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

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