Visiting SugarCon, at the Waldorf Astoria in New York City, this week? Drop by Booth 112 and learn how you can seamlessly use information stored in your SugarCRM system to execute targeted, multi-channel campaigns using email, social media, webinars and inbound website visitor tracking. A new plugin for SugarCRM lets... View Article
David Fowler, Act-On’s chief privacy and deliverability officer recently did an interactive “Top 10 Email Deliverability Best Practices” roundtable session at MarketingSherpa’s Email Summit 2013 in Las Vegas. The roundtable proved so popular that we’re offering a bigger, better, more comprehensive version of it in a live, free webinar Wednesday,... View Article
Every marketer has a budget to stick to. The smaller it is, the more strategic your choices must be, and the smarter your tactics. There are cutting-edge direct marketing tactics that even the smallest budgets can afford, which can help drive business forward. In Target Marketing’s “Direct Marketing on a... View Article
Content marketing gets a lot of attention, and rightly so; it can bring potential customers to your door through SEO and social, carry your brand messages into the world, and position your company as a trustworthy authority in your field. To be successful with content marketing, you need to get... View Article
Today we’re sharing one of Marketing Sherpa’s excellent charts with you. The data shows the responses to the survey question “Which of the following tactics is your organization using to drive email list growth? Please select all that apply.” Website registration is huge at 77%, a clear vote for content... View Article
Content marketing has become a leading priority for digital marketers, tied with conversion rate optimization. The numbers tell us why: Both B2C and B2B companies with 101–200 pages of content on their websites generate 2.5X more leads than companies with fewer than 50 pages Companies that blog at least 15... View Article
Marketing Sherpa’s Email Summit for 2013 has come and gone, but the knowledge shared from it lingers on. From a Top Takeaways webinar (find the slides on SlideShare), here are nine useful tips about using email and Facebook together: Make sure they’re aligned strategically, tactically, and operationally. Make sure to... View Article
After the holiday lull, the year’s event calendar is warming up for what could be a very busy year for many of us. According to a recent Event Marketing Institute study, more than 80% of respondents agreed that event marketing is important to their organizations – and more than 40%... View Article
