Author Archives for Sherry Lamoreaux

A New Framework for Sales Enablement

Posted on April 23, 2014 by | Leave your thoughts |

Is “sales enablement” just another buzzword? Yes, and no. Yes: A quick Google search returns just over a million hits, and many are insipid. (“Is ‘sales enablement’ the new black?” I’m paraphrasing, but you know what I mean.) No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle... View Article

What’s a “Marketing-Qualified Lead”?

Posted on April 7, 2014 by | Leave your thoughts |

It’s an essential question: What is a “marketing-qualified lead,” and how exactly does marketing make that determination? And once it’s in place, does sales agree? As for that last question, the answer is: Not very often. Only 23% of sales professionals say marketers consistently deliver sales-ready leads. And worse: According... View Article

4 Steps for Better Lead Generation

Posted on April 2, 2014 by | Leave your thoughts |

What’s your single biggest marketing headache? If you answered “lead generation,” welcome to the club; the majority of us marketers are here with you. Online Marketing’s Major Challenges BtoB and Bizo did a study comparing marketing challenges in 2012 with those in 2013. The number-one problem for both years was... View Article

Originality is Overrated. Do This Instead.

Posted on March 13, 2014 by | 10 Comments |

Editor’s note: Today’s post comes to us courtesy of Josh Haynam, the co-founder of Interact, a fast-growing platform for creating responsive quizzes that help you generate engagement and capture leads. Follow Josh on Twitter @jhaynam. Take a look at the following three names: Nikola Tesla Joseph Swan Thomas Edison Who... View Article

About Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and/or edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

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