B2B Marketing Zone Sherry Lamoreaux

More by Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

Hellooo, 2015!

Last year for New Year’s Day we gave you Lord Alfred Tennyson’s “Ring Out, Wild Bells”; here are two stanzas to refresh your memory:  Ring out, wild bells, to the wild sky,    The flying cloud, the frosty light:    The year

How to Re-Post Someone Else’s Work (Ethically)

Sometimes a writer says something you think is just swell, and you want to share it with your readers. You don’t want to change it, but present it unsullied and un-curated, so the reader gets the same impact from the

Act-On Employees Give Thanks

Thanksgiving. Long ago Thanksgiving was an occasion for the community to give thanks for having gotten the harvest in (and showing gratitude that there was indeed a harvest). Today most of us don’t work the land, but we still spend

Turning Website Visitors into Leads

Jim Obermayer is the host of the Sales Lead Management Radio Program, which goes out to over 8,000 worldwide members of the Sales Lead Management Association (SLMA). Recently, he interviewed Janelle Johnson, director of demand generation at Act-On, about the

Getting Down to Business: Nurturing Leads

Serial entrepreneur and small business expert David Weatherholt is the host of Getting Down to Business®, a radio talk show focused on the small business. Recently he interviewed Aaron Bolshaw, Act-On’s Group Manager of Database Marketing, about the fine art